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Amarendra Dhiraj Group moderator
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ITB Berlin 2007- a big splash
India wooed the world at ITB Berlin 2007 with its Incredible India campaign. Spend: Rs 100 million. Returns: Rs 1.5 billion.

India is making a big splash the world over. Be it “India everywhere” at the World Economic Forum in Davos (that too twice over!), the India splash at Frankfurt Book Fair or the trade fair at Hanover, brand India is getting only stronger.

The latest in the series has been the extravagant blitz at ITB Berlin 2007, one of the largest international travel shows, which wowed the world and India alike.

“Additionally, CNN, BBC, National Geographic, Euro News — all gave us additional spots for our electronic campaign,” informed Kant. And this will stay in the city for another 2-3 months.

The India evening was a hit too, with a 29-course Indian meal on offer for over 4,500 people. The Indian hotels — Taj, Oberoi, Maurya and Hyatt — had flown in their speciality chefs for the event.

“The total business transacted for India was $1.5 billion,” informed Kant. The best thing for India was participation from products from smaller and newer Indian cities like Indore, Shekhawati, Arunachal Pradesh.

Proof that business was good for the Indian pavilion is that people were willing to look at new products and readily booked themselves for the summer months of May and June when told that November and December were sold out.

“People came to us with inquiries for lesser known festivals such as the elephant mela in Sonepur (close to Patna) and some other cattle fairs in Rajasthan,” says a leading tour operator.

According to Kant, next on the cards is a big outdoor splash at Cannes and, if all goes well, it will be the World Travel Mart London later this year.
- 15 Mar 2007, 2:39 pm
Amarendra Dhiraj wrote: > India wooed the world at ITB Berlin 2007 with its Incredible India > campaign. Spend: Rs 100 million. Returns: Rs 1.5 billion. > > India is making a big splash the world over. Be it “India everywhere” > at the World Economic Forum in Davos (that too twice over!), the > India splash at Frankfurt Book Fair or the trade fair at Hanover, > brand India is getting only stronger. > > The latest in the series has been the extravagant blitz at ITB Berlin > 2007, one of the largest international travel shows, which wowed the > world and India alike. > > “Additionally, CNN, BBC, National Geographic, Euro News — all gave us > additional spots for our electronic campaign,” informed Kant. And > this will stay in the city for another 2-3 months. > > The India evening was a hit too, with a 29-course Indian meal on > offer for over 4,500 people. The Indian hotels — Taj, Oberoi, Maurya > and Hyatt — had flown in their speciality chefs for the event. > > “The total business transacted for India was $1.5 billion,” informed > Kant. The best thing for India was participation from products from > smaller and newer Indian cities like Indore, Shekhawati, Arunachal > Pradesh. > > Proof that business was good for the Indian pavilion is that people > were willing to look at new products and readily booked themselves > for the summer months of May and June when told that November and > December were sold out. > > “People came to us with inquiries for lesser known festivals such as > the elephant mela in Sonepur (close to Patna) and some other cattle > fairs in Rajasthan,” says a leading tour operator. > > According to Kant, next on the cards is a big outdoor splash at > Cannes and, if all goes well, it will be the World Travel Mart London > later this year.
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Amarendra Dhiraj Group moderator
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Re^2: ITB Berlin 2007- a big splash
Thank you Uday

But at both the places perspectives are different

Cheers

Amarendra
- 17 Mar 2007, 4:17 pm
Amarendra Dhiraj wrote: > Thank you Uday > > But at both the places perspectives are different > > Cheers > > Amarendra

Non Resident Indian Business Forum

ITB Berlin 2007- a big splash

Re^2: ITB Berlin 2007- a big splash