Online Networking Best Practices and Success Stories

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Scott Allen Premium Member Group moderator
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Leverage and Networking
I was talking via private message with Walter Paul Bebirian about the concept of "leverage" and how it applies to networking.

"Leverage" is a term we all have a pretty good concept of physically, but perhaps a more vague concept in business. Perhaps the most common use of it in business/finance is, as Walter pointed out in our conversation, in financial investments where we can use margin to have control over more shares than we could otherwise work with.

Simply put, "leverage" is the ability to accomplish more by use of a tool than we could through our own direct effort. I have an idea of three ways that this can apply to networking:

1. When you have strong enough relationships that people take action on your behalf proactively, rather than just responding reactively, that's leverage. Your relationship with them leverages their entire network. But it takes a certain strength of relationship for them to act PRO-actively -- that's when it's leverage. Just having a lot of contacts who only respond to requests doesn't count. That's why I tend to favor "quality" (of relationship, not of people) over quantity. As one networking expert put it, "It's not who you know, it's who knows you." If your relationships aren't above that "action threshhold", they're not really serving you.

2. Any time you interact in a public forum rather than one-on-one, that's leverage. The same conversation exposes you to and connects you with dozens of other people, all for the same amount of effort. When my readers write in at About.com, I reply with a blog post, not a private e-mail. That's leverage.

3. You can also leverage your writing by repurposing it for other venues. What you write in a discussion forum, use as as a discussion starter in another one, then post it to your blog, include it in your newsletter, and expand it into an article. Walter made the excellent suggestion to take our private conversation and post it. It takes me two minutes, and I leverage the effort I've already put into creating the content.

So there are three ideas for applying the concept of leverage to networking. What's your idea of how to apply the concept of leverage to networking?

- Scott -
- 08 May 2006, 5:55 pm
Scott Allen wrote: > I was talking via private message with Walter Paul Bebirian about the > concept of "leverage" and how it applies to networking. > > "Leverage" is a term we all have a pretty good concept of physically, > but perhaps a more vague concept in business. Perhaps the most common > use of it in business/finance is, as Walter pointed out in our > conversation, in financial investments where we can use margin to > have control over more shares than we could otherwise work with. > > Simply put, "leverage" is the ability to accomplish more by use of a > tool than we could through our own direct effort. I have an idea of > three ways that this can apply to networking: > > 1. When you have strong enough relationships that people take action > on your behalf proactively, rather than just responding reactively, > that's leverage. Your relationship with them leverages their entire > network. But it takes a certain strength of relationship for them to > act PRO-actively -- that's when it's leverage. Just having a lot of > contacts who only respond to requests doesn't count. That's why I > tend to favor "quality" (of relationship, not of people) over > quantity. As one networking expert put it, "It's not who you know, > it's who knows you." If your relationships aren't above that "action > threshhold", they're not really serving you. > > 2. Any time you interact in a public forum rather than one-on-one, > that's leverage. The same conversation exposes you to and connects > you with dozens of other people, all for the same amount of effort. > When my readers write in at About.com, I reply with a blog post, not > a private e-mail. That's leverage. > > 3. You can also leverage your writing by repurposing it for other > venues. What you write in a discussion forum, use as as a discussion > starter in another one, then post it to your blog, include it in your > newsletter, and expand it into an article. Walter made the excellent > suggestion to take our private conversation and post it. It takes me > two minutes, and I leverage the effort I've already put into creating > the content. > > So there are three ideas for applying the concept of leverage to > networking. What's your idea of how to apply the concept of leverage > to networking? > > - Scott -
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Christophe Coppola
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Re^2: Leverage and Networking
What about Network Marketing.

The whole concept of this industry is based on leverage,

Isn't the concept of making good business based on bringing more value to the maket place?

This is exactly what you can teach poeple in Network marketing, First of all you get more value into your life, because of the high qualitativ products and then you promote it around you.
Teaching people to get wholesale price directly by the company.

The good thing is that this leverage grow exponentially, once you get it going, there"s no stopping it anymore!!

Everybody gets a benefit.

The sky is the limit.

Building businesses cost lots of money and time. In network marketing you can build your business without a big investment and without risks.

More and more great business people aknowledge this form of making business to be the next big ndustry.

Do you want leverage?

Coppola C
- 24 May 2007, 2:26 pm
Christophe Coppola wrote: > What about Network Marketing. > > The whole concept of this industry is based on leverage, > > Isn't the concept of making good business based on bringing more > value to the maket place? > > This is exactly what you can teach poeple in Network marketing, First > of all you get more value into your life, because of the high > qualitativ products and then you promote it around you. > Teaching people to get wholesale price directly by the company. > > The good thing is that this leverage grow exponentially, once you get > it going, there"s no stopping it anymore!! > > Everybody gets a benefit. > > The sky is the limit. > > Building businesses cost lots of money and time. In network marketing > you can build your business without a big investment and without > risks. > > More and more great business people aknowledge this form of making > business to be the next big ndustry. > > Do you want leverage? > > Coppola C
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Scott Allen Premium Member Group moderator
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Re^3: Leverage and Networking
Interesting point about network marketing. That industry -- business model, rather -- has gotten a bad rap that's in many ways unjustified. I've had the privilege of knowing some of the truly great network marketers, and to hear them talk is so different from the negative talk about network marketing.

My coauthor and I interviewed some of them for an article for Fast Company:

"Lessons Everyone Can Learn From Network Marketing"
http://entrepreneurs.about.com/od/networkmarketingmlm/a/lear...

Also, I have an opinion on "the real problem with MLM" and why it has gotten such a bad rap:
http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwi...

Would love to hear your feedback.

- Scott -
- 24 May 2007, 7:11 pm
Scott Allen wrote: > Interesting point about network marketing. That industry -- business > model, rather -- has gotten a bad rap that's in many ways > unjustified. I've had the privilege of knowing some of the truly > great network marketers, and to hear them talk is so different from > the negative talk about network marketing. > > My coauthor and I interviewed some of them for an article for Fast > Company: > > "Lessons Everyone Can Learn From Network Marketing" > http://entrepreneurs.about.com/od/networkmarketingmlm/a/learnfrommlm.htm > > Also, I have an opinion on "the real problem with MLM" and why it has > gotten such a bad rap: > http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwithmlm.htm > > Would love to hear your feedback. > > - Scott -
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Christophe Coppola
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Re^4: Leverage and Networking
Would love to hear your feedback.

"Lessons Everyone Can Learn From Network Marketing"
http://entrepreneurs.about.com/od/networkmarketingmlm/a/lear...
For this one i would propose that you read "The next millionaires" from Paul Zane Pilzer

Also, I have an opinion on "the real problem with MLM" and why it has gotten such a bad rap:
http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwi...

Hi Scott ,

Interesting articles you got there,

Yes, i'm a high school drop out who got involved in Network marketing 2 years ago, i was not thinking about getting my own business, i just thought to make some extra cash.
But i saw a chance....And i have one hell of a coach!!

MLM got me where i am today.
I'm learning new things every day, business, marketing, products.....

This is necessary in the development of a good business...of every business.

Like i said before, the sky is the limit, and the only bounderies that i have, are the limitations in my imagination.

Now what makes it, that people has a bad vieuw on MLM....
People with NO goals! No dreams, NO motivation, NO dicipline, No responsability and so on and so on...
These are persons that start, make no or little action and then they say it doesn't work and they just tried it 1 week or 2. And after that they go make bad publicity about it without telling, of course, that they gave up.
You have also the agressif types that pushes people around.

I had this experience lately, this guy just kept on sending me mails about his wonderful company with his wonderful product from the wonderful island...
I was so sick of it, i had to tell him three times NO
Together with my wife we thought, this is why people get a bad vieuw on this industry...

But
I love Network marketing, i know that it will bring me, and many others financial independance.
You know there are 2 kind of people on this planet.
1 kind that pays to eat vitamins and
1 kind that GET payed to eat vitamins

and also
1 kind that gets a royalty check every month in their mailboxes and
1 kind that doesn't

Network marketing is done everyday by thousands of people,
and you know the worst of it, they don't get paid for it!
And they don't even know.....

Cheers
Coppola C
This post was modified on 25 May 2007 at 12:02 am.
- 24 May 2007, 9:41 pm
Christophe Coppola wrote: > > Would love to hear your feedback. > > > > > > "Lessons Everyone Can Learn From Network Marketing" > > http://entrepreneurs.about.com/od/networkmarketingmlm/a/learnfrommlm.htm > > For this one i would propose that you read "The next millionaires" > from Paul Zane Pilzer > > > > > Also, I have an opinion on "the real problem with MLM" and why it has > > gotten such a bad rap: > > http://entrepreneurs.about.com/cs/multilevelmktg/a/problemwithmlm.htm > > > > Hi Scott , > > Interesting articles you got there, > > Yes, i'm a high school drop out who got involved in Network marketing > 2 years ago, i was not thinking about getting my own business, i just > thought to make some extra cash. > But i saw a chance....And i have one hell of a coach!! > > MLM got me where i am today. > I'm learning new things every day, business, marketing, products..... > > This is necessary in the development of a good business...of every > business. > > Like i said before, the sky is the limit, and the only bounderies > that i have, are the limitations in my imagination. > > Now what makes it, that people has a bad vieuw on MLM.... > People with NO goals! No dreams, NO motivation, NO dicipline, No > responsability and so on and so on... > These are persons that start, make no or little action and then they > say it doesn't work and they just tried it 1 week or 2. And after > that they go make bad publicity about it without telling, of course, > that they gave up. > You have also the agressif types that pushes people around. > > I had this experience lately, this guy just kept on sending me mails > about his wonderful company with his wonderful product from the > wonderful island... > I was so sick of it, i had to tell him three times NO > Together with my wife we thought, this is why people get a bad vieuw > on this industry... > > But > I love Network marketing, i know that it will bring me, and many > others financial independance. > You know there are 2 kind of people on this planet. > 1 kind that pays to eat vitamins and > 1 kind that GET payed to eat vitamins > > and also > 1 kind that gets a royalty check every month in their mailboxes and > 1 kind that doesn't > > Network marketing is done everyday by thousands of people, > and you know the worst of it, they don't get paid for it! > And they don't even know..... > > Cheers > Coppola C
Christophe Coppola
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Re^5: Leverage and Networking
Xing Open BC is my favorite online network and they don't like anyone to sell or promote any MLM talk or even product or anything about getting customers by the use of this network. So for me, I will not discuss this subject so freely on this network.
Hi Melvi,

I understand your concern, isn't this website about all the above that you mentioned.
getting good deals, finding contacts and maybe business partners.

This is a forum, and forums are there to discusss topics,
why keep it in a dark room?
- 25 May 2007, 12:09 am
Christophe Coppola wrote: > > Xing Open BC is my favorite online network and they don't like anyone > > to sell or promote any MLM talk or even product or anything about > > getting customers by the use of this network. So for me, I will not > > discuss this subject so freely on this network. > > > Hi Melvi, > > I understand your concern, isn't this website about all the above > that you mentioned. > getting good deals, finding contacts and maybe business partners. > > This is a forum, and forums are there to discusss topics, > why keep it in a dark room?
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Online Networking Best Practices and Success Stories

Leverage and Networking

Re^2: Leverage and Networking

Re^3: Leverage and Networking

Re^4: Leverage and Networking

Re^5: Leverage and Networking