"OPEN INNOVATION" IS THE NEW PARADIGM for the strategic management of INNOVATION and can be syntetized in a motto ": "capture ideas from the world".
The enterprise and, more generally speaking, the organization open itself to the world, meaning that it creates new channels to access the knowledge of global world. This global network includes the Research Centres, the innovators, the Clients and the employees themselves, being the scope the INNOVATION of products, processes and business models.
Procter & Gamble is the company which started this revolution, setting the objective of strategic nature: in five years the 50% of new product shall be generated thanks to the acquisition of know how from the outside Research Centres and Innovators wherever they are in the world.
In 2003 Chesbrough invented the word "OPEN INNOVATION"
In 2004 LEGO applied this new paradigm involving 100 USERS of its products to re-design the new generation od Robots, which will be called "MINDSTORMS". Lego demonstrated that this choice was succesfull.
The change, which means the CHALLANGE, is great.
The syndrome "NOT INVENTED HERE" is very strong, diffused in the organization, especially in the R&D department, and prevent the new paradigm to be accepted and implemented rapidly.
The "road" to become "PROUD IF FOUND ELSEWHERE" seems a kind of provocation !!
This group has been generated to reach two objectives, in my opinion. To collect and evaluate the successful cases of OPEN INNOVATION experienced by the partecipants; and to analyze the obstacles to be overcome and the resources to be used to implement the INNOVATION.
The issues to be presented and discussed shall be the following:
1. business cases in Europe
2. the new stakeholders: the brokers
3. the new competence for innovation
4. the obstacles and the leverages to solve the problems and reach the end result: idiffused and profitable nnovation in the market place
Our target is to motivate Managers, Researchers, Project managers, Sponsors whose objectivs are development of strategies for innovation and development of new products, processes and business models; specialists of public agencies who support innovation in the territory; professors of Universities involved in Research and PH.D profiles; the Public Administration responsible to shape and release appropriate laws to address public investments in Research and Innovation
The enterprise and, more generally speaking, the organization open itself to the world, meaning that it creates new channels to access the knowledge of global world. This global network includes the Research Centres, the innovators, the Clients and the employees themselves, being the scope the INNOVATION of products, processes and business models.
Procter & Gamble is the company which started this revolution, setting the objective of strategic nature: in five years the 50% of new product shall be generated thanks to the acquisition of know how from the outside Research Centres and Innovators wherever they are in the world.
In 2003 Chesbrough invented the word "OPEN INNOVATION"
In 2004 LEGO applied this new paradigm involving 100 USERS of its products to re-design the new generation od Robots, which will be called "MINDSTORMS". Lego demonstrated that this choice was succesfull.
The change, which means the CHALLANGE, is great.
The syndrome "NOT INVENTED HERE" is very strong, diffused in the organization, especially in the R&D department, and prevent the new paradigm to be accepted and implemented rapidly.
The "road" to become "PROUD IF FOUND ELSEWHERE" seems a kind of provocation !!
This group has been generated to reach two objectives, in my opinion. To collect and evaluate the successful cases of OPEN INNOVATION experienced by the partecipants; and to analyze the obstacles to be overcome and the resources to be used to implement the INNOVATION.
The issues to be presented and discussed shall be the following:
1. business cases in Europe
2. the new stakeholders: the brokers
3. the new competence for innovation
4. the obstacles and the leverages to solve the problems and reach the end result: idiffused and profitable nnovation in the market place
Our target is to motivate Managers, Researchers, Project managers, Sponsors whose objectivs are development of strategies for innovation and development of new products, processes and business models; specialists of public agencies who support innovation in the territory; professors of Universities involved in Research and PH.D profiles; the Public Administration responsible to shape and release appropriate laws to address public investments in Research and Innovation
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- Group exists since:
- 14 May 2008
- Members in this group:
- 139
- Articles in this group:
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