Paris ART Network

Paris ART Network

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  • Ilhem Bousseta
    Ilhem Bousseta    Group moderator
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    Basically, which artwork to buy TODAY ? from which artist to combine pleasure and investment
    Here an extract from a question related to this topic. Response given by Jean Bernard.

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    Art investment is a topic of interest raised by some friends around me .. that would like to buy some artWork.
    but which one ? so as to combine the primary pleasure to have it at home, and money return. Simply, invest.

    a book called in French " Collection l'Art Cointemporain" from Adam Lindemann (Taschen publishing), wiht the introduction of this interviews of galerists, collectors, experts, in contemporay art in all the famous art place aroud the world, the author points that around 7 new artistic funds gather money and advise clients to invest 10% of their assets in this kind of portofolio.
    But,
    Somehow, a galerist in NY, Marc Glimcher, claims that the primary objective must not to be based on the excepted ROI. but first, make a collection with passion first according to our own personnality.

    So, here my questions...
    what type of artists do you recommend now to basically invest a certain amount of money , known, established, emerging ... according this actually amount
    some indications of artists you recommend, namely ?

    and do you know actually this art funds ?
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    This thick book Collecting Contemproary art, published last year by tashen is indeed a great and exciting reference book
    it does get a very good feel of the market and some of its main actors

    things have been developping fast too since the book was written and published, the art market having litterally sky rocketed.

    there is 2 ways to "invest" in art at this point

    1/ THE TRADITIONAL WAY: BUYING YOURSELF
    : you go to an exhibition, a gallery, an auction and you like a work of art, you can afford it, you acquire it, put it in your home (or work place) , enjoy it...
    Give it an additional thought if you would like to be able to seel it one day (to simply make a profit, or to do some "clean up in your collection" and eventually buy different works of art with the moneys of the sale, since taste evolves with time) not all works of art have a resale value
    the good news is that all works of art that have a resale value are not necessarely pricy either..

    some examples:
    pop art is a strong market today
    - of course you can acquire a warhol that will probably double in value within the next 6 month
    - you may also look into original drawings by say Tom Wesselman or Alex Katz starting in the low $1,000
    they will also go up with the pop art market

    other example:
    you may be more daring investment wise, but more passionate maybe taste wize and go for an emmerging artist. If you want to secure a posibility for resale, just make sure, he has a couple of editorials in reputable art publicationsm, maybe is already in a museum or reputable institution, and most of all that some one handles his business (gallery, manager, ..) so that the artist is more likely to dedicate his time to his art, .. self promoted artists with their own websites and all usually do not ever get any resale value since it does not benefit any one financially starting with them selves. That is a basic.
    You can acquire art from ermerging artists from a few hundred dollars. (although it becomes more serious and probably has more potential, if you lok at works $5,000 and above for this category of artists).



    2/ PUT MONEY IN AN ART FUND
    this could be a safe way if you do not feel comfortable enough to do your own acquisitions
    It is becoming a type of product you can find almostn everywhere with your regular wealth managment or trust fund adviser.
    Some are more daring then others, some more traditional and less rewarding financially
    They all involve 2 components:
    - financial expertise (that most companies who offer those products have long time acquired)
    - art expertise, which is much more subjective and will make the most difference between the results of those art funds.

    As well those art funds may have various focus:
    - invesment in classic "blue chip" contemporary or modern art( impresionist being less the trend those days)
    those usually involve investment staring in the $200,000 from its clients
    - investment in emmerging artists whichj can compare to investing on the stock market in new technologies so to speak. They can start with shares as low as a few $ 1,000.

    some of those funds may event , for a small additional fe, consign art works from the funds to its clients and you may be able for some time to enjoy at home (or at work) selection of the art acquired by the fund you are in.

    All this could be developped further and further, and being myself involved as advisor or expert (as well as investing ) with a few of those funds, I am affraid further development on the subject may sound self serving, where there is a lot of great financial art products out there.


    PS "blue chip" is the name professionals and collectors give to the category of fine art found at fine auction houses and world class galeries and institutions ( Picasso, Warhol, Dubuffet, Leger, Jeff Koons...)