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Thorsten Haupts Premium Member
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Judge them by the face
Quote
---Dr Ambady and Mr Rule showed 100 undergraduates the faces of the chief executives of the top 25 and the bottom 25 companies in the Fortune 1,000 list. Half the students were asked how good they thought the person they were looking at would be at leading a company and half were asked to rate five personality traits on the basis of the photograph. These traits were competence, dominance, likeability, facial maturity (in other words, did the individual have an adult-looking face or a baby-face) and trustworthiness.
...
And Dr Ambady and Mr Rule were surprised by just how accurate the students' observations were. The results of their study, which are about to be published in Psychological Science, show that both the students' assessments of the leadership potential of the bosses and their ratings for the traits of competence, dominance and facial maturity were significantly related to a company's profits.
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http://www.economist.com/science/displaystory.cfm?story_id=1...

This opens up all sorts of possibilities in business. Shares, anyone? But first look at the faces of the CEOs. A stron lawyer at cout? Forget the "professional reputation" - rate them by competence and likeability :-).

Regards,

Thorsten
- 25 Jan 2008, 11:43 pm
Thorsten Haupts wrote: > Quote > ---Dr Ambady and Mr Rule showed 100 undergraduates the faces of the > chief executives of the top 25 and the bottom 25 companies in the > Fortune 1,000 list. Half the students were asked how good they > thought the person they were looking at would be at leading a company > and half were asked to rate five personality traits on the basis of > the photograph. These traits were competence, dominance, likeability, > facial maturity (in other words, did the individual have an > adult-looking face or a baby-face) and trustworthiness. > ... > And Dr Ambady and Mr Rule were surprised by just how accurate the > students' observations were. The results of their study, which are > about to be published in Psychological Science, show that both the > students' assessments of the leadership potential of the bosses and > their ratings for the traits of competence, dominance and facial > maturity were significantly related to a company's profits. > --- > http://www.economist.com/science/displaystory.cfm?story_id=10559771 > > This opens up all sorts of possibilities in business. Shares, anyone? > But first look at the faces of the CEOs. A stron lawyer at cout? > Forget the "professional reputation" - rate them by competence and > likeability :-). > > Regards, > > Thorsten

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Judge them by the face