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Thomas Lopilato Group moderator
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How do you take the social web by storm in a day
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale.

http://blog.newfiction.com/how-do-you-take-the-social-web-au...
- 26 Jul 2010, 5:05 pm
Thomas Lopilato wrote: > A team of creatives, tech geeks, marketers and writers gathered in an > undisclosed location in Portland, Oregon yesterday and produced 87 > short comedic YouTube videos about Old Spice. In real time. They > leveraged Twitter, Facebook, Reddit and blogs. They dared to touch > the wild beasts of 4chan and they lived to tell the tale. > > http://blog.newfiction.com/how-do-you-take-the-social-web-audiobooks/