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• CEE Barometer 2009 – Eastern European study by Horváth & Partners has surprising findings

• 
  Dr. Elmar Sauerwein    Premium Member

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  CEE Barometer 2009 – Eastern European study by Horváth & Partners has surprising findings

  The interest of domestic companies in Central and Eastern Europe (CEE) as both production location and market for goods and services remains undampened. Despite rising levels of competition and increasing pressure on margins, experts continue to be upbeat about market growth in Central and Eastern Europe. These are the findings of the CEE Barometer 2009 from Horváth & Partners in Vienna, Austria, a study carried out into the CEE activities of 153 companies in Germany and Austria
  
  The main findings in brief:
  - In contrast to many analysts and stock market experts, managers who have direct contact with CEE affiliates currently still see great opportunities for growth on the CEE markets and their interest in local markets remains unwaning. They do, however, expect increasing pressures on margins and rising levels of competition.
  
  - As a result, the main challenges focus on customers and markets: on the one hand, to set up new sales channels and, on the other hand, to consolidate and secure those customer segments already developed.
  
  - While the differences in products, distribution, advertising and pricing are becoming less marked overall, they are yet to be completely harmonized. Indeed, there is a trend towards conscious differentiation in order to react to local requirements and assume a corresponding position on the relevant market.
  
  - The management of CEE affiliates has become considerably more professional in comparison to 2006. However, this professionalization process is still ongoing. Basics, such as the introduction of integrated IT systems as the backbone of successful management and the incorporation of standard tools, remain to be completely implemented.
  
  - CEE headquarters remain important and in some cases are even being allocated more competencies and responsibilities.
  
  - There are further potentials for optimization, especially in the following areas:
  o Establishing new sales channels and customer loyalty measures
  o Further professionalization of management instruments
  o Bundling service functions in regional shared service centers
  o Utilizing regional benchmarks
  
  Having predicted in the first study in 2006 that despite great – almost fantastical – expectations in terms of CEE growth, at some point performance will be the decisive factor, the current economic and financial crisis means this point has now been reached earlier than expected: Fantasy has come to an end. Now, it’s performance that counts.
  
  A full report containing the findings of the study is available free of charge from Horváth & Partners:
  
  Dr. Stefan Bergsmann, sbergsmann@horvath-partners.com (Austria)
  Dr. Elmar Sauerwein, esauerwein@horvath-partners.com (Germany)
  
  • 23 Apr 2009, 1:56 pm
  Dr. Elmar Sauerwein wrote: > The interest of domestic companies in Central and Eastern Europe > (CEE) as both production location and market for goods and services > remains undampened. Despite rising levels of competition and > increasing pressure on margins, experts continue to be upbeat about > market growth in Central and Eastern Europe. These are the findings > of the CEE Barometer 2009 from Horváth & Partners in Vienna, Austria, > a study carried out into the CEE activities of 153 companies in > Germany and Austria > > The main findings in brief: > - In contrast to many analysts and stock market experts, managers who > have direct contact with CEE affiliates currently still see great > opportunities for growth on the CEE markets and their interest in > local markets remains unwaning. They do, however, expect increasing > pressures on margins and rising levels of competition. > > - As a result, the main challenges focus on customers and markets: on > the one hand, to set up new sales channels and, on the other hand, to > consolidate and secure those customer segments already developed. > > - While the differences in products, distribution, advertising and > pricing are becoming less marked overall, they are yet to be > completely harmonized. Indeed, there is a trend towards conscious > differentiation in order to react to local requirements and assume a > corresponding position on the relevant market. > > - The management of CEE affiliates has become considerably more > professional in comparison to 2006. However, this professionalization > process is still ongoing. Basics, such as the introduction of > integrated IT systems as the backbone of successful management and > the incorporation of standard tools, remain to be completely > implemented. > > - CEE headquarters remain important and in some cases are even being > allocated more competencies and responsibilities. > > - There are further potentials for optimization, especially in the > following areas: > o Establishing new sales channels and customer loyalty measures > o Further professionalization of management instruments > o Bundling service functions in regional shared service centers > o Utilizing regional benchmarks > > Having predicted in the first study in 2006 that despite great – > almost fantastical – expectations in terms of CEE growth, at some > point performance will be the decisive factor, the current economic > and financial crisis means this point has now been reached earlier > than expected: Fantasy has come to an end. Now, it’s performance that > counts. > > A full report containing the findings of the study is available free > of charge from Horváth & Partners: > > Dr. Stefan Bergsmann, sbergsmann@horvath-partners.com (Austria) > Dr. Elmar Sauerwein, esauerwein@horvath-partners.com (Germany)
• 
  Jackie Bojor    Group moderator

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  Re: CEE Barometer 2009 – Eastern European study by Horváth & Partners has surprising findings

  For this posting and for the study, just one word: APPLAUSES!
  
  Jackie Bojor
  FRD Center Market Entry Services
  
  • 23 Apr 2009, 5:50 pm
  Jackie Bojor wrote: > For this posting and for the study, just one word: APPLAUSES! > > Jackie Bojor > FRD Center Market Entry Services