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• ROMANIA: SABMiller’s sales volume down by 3% in second quarter

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  Jackie Bojor    Group moderator

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  ROMANIA: SABMiller’s sales volume down by 3% in second quarter

  SABMiller’s beer sales volume in Romania decreased by 3% in the second quarter of this year, as shown in a press release. The beer market on the whole was down by 9%.
  
  “In Romania, lager volumes were down 3% against a strong prior year comparative growth of 22%. We continued to grow share and achieved market leadership, in a market which declined 9%, ” said Graham Mackay, chief executive of SABMiller. “The global economic slowdown has continued to dampen consumer demand, although the impact on volumes has varied between our markets. Across the group, revenue benefited from firm pricing in the prior year, and we continued to focus on cost efficiencies and, in certain markets, restructuring activities in order to reduce our cost base. Financial performance for the quarter was in line with our expectations, ” Mackay added.
  
  SABMiller is represented in Romania by the Ursus Breweries company which has four plants in Timisoara, Cluj-Napoca, Buzau and Brasov.
  
  Source: Magazinul Progresiv
  
  For more details regarding current and expected situation of FMCG, food and beverages, retail players in Romania, please don't hesitate to contact our team at europa[at]frdcenter.ro
  
  Kind regards,
  
  Jackie Bojor
  FRD Center Market Entry Services Romania - http://www.market-entry.ro
  
  • 04 Aug 2009, 12:24 pm
  Jackie Bojor wrote: > SABMiller’s beer sales volume in Romania decreased by 3% in the > second quarter of this year, as shown in a press release. The beer > market on the whole was down by 9%. > > “In Romania, lager volumes were down 3% against a strong prior year > comparative growth of 22%. We continued to grow share and achieved > market leadership, in a market which declined 9%, ” said Graham > Mackay, chief executive of SABMiller. “The global economic slowdown > has continued to dampen consumer demand, although the impact on > volumes has varied between our markets. Across the group, revenue > benefited from firm pricing in the prior year, and we continued to > focus on cost efficiencies and, in certain markets, restructuring > activities in order to reduce our cost base. Financial performance > for the quarter was in line with our expectations, ” Mackay added. > > SABMiller is represented in Romania by the Ursus Breweries company > which has four plants in Timisoara, Cluj-Napoca, Buzau and Brasov. > > Source: Magazinul Progresiv > > For more details regarding current and expected situation of FMCG, > food and beverages, retail players in Romania, please don't hesitate > to contact our team at europa[at]frdcenter.ro > > Kind regards, > > Jackie Bojor > FRD Center Market Entry Services Romania - www.market-entry.ro