Web Design Based on Search Engine Optimization (SEO)

Web Design Based on Search Engine Optimization (SEO)

Posts 1-4 of 4
  • Marc Buyens
    Marc Buyens    Premium Member
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    Google search results for company
    Hi all,

    Since some time, when you search for a company name in Google, the result that Google returns sometimes also includes (apart from the standard title, link and short description info) a two-column table with a number of links that Google apparently has 'scraped' from the homepage.

    (For those who are unfamiliar with this, just key in 'Xing' in the Google search box and you will see the result.)

    Does anyone know what triggers this behaviour, since it is not done for every company homepage?

    MarcB
    • 22 Feb 2009, 5:50 pm
  • Dr. Nandakishore Banerjee
    Dr. Nandakishore Banerjee    Group moderator
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    Re: Google search results for company
    I think you mean the 'Sitelinks' generated by Google robot only when they think they'll be useful to the user for navigating the site.
    • 07 Mar 2009, 8:18 pm
  • Marc Buyens
    Marc Buyens    Premium Member
    The company name is only visible to registered members.
    Re^2: Google search results for company
    Yes, you are correct.

    Only, what makes that the robot considers certain links as being 'relevant'? Has it something to do with the HTML structure of the page? The naming of the divs?

    In general, I would expect that the main menu on the homepage always is relevant, but for many sites, these links are not recognized as such.

    Any ideas?
    • 08 Mar 2009, 7:29 pm
  • User photo
    Belwet Rudalf
    The company name is only visible to registered members.
    Re^3: Google search results for company
    Yes because of HTML structure and searching criteria it happened.
    http://www.vindiaservices.com/
    • 16 Apr 2010, 10:52 am