Web Design Based on Search Engine Optimization (SEO)

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Vasilis Vryniotis
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When and How to Run A/B and Multivariate Testing for your website
A/B and multivariate testing (MVT) are used to help website owners determine the most effective marketing strategies for their products. Changes to business websites are made based on quantitative testing results, rather than gut-feelings or design bias. In this article Rebecca Jones explains how hypotheses can be tested on real customers resulting in actual numbers to prove or disprove an idea:
http://www.webseoanalytics.com/blog/when-and-how-to-run-ab-a...
- 26 Jul 2011, 09:27 am
Vasilis Vryniotis wrote: > A/B and multivariate testing (MVT) are used to help website owners > determine the most effective marketing strategies for their products. > Changes to business websites are made based on quantitative testing > results, rather than gut-feelings or design bias. In this article > Rebecca Jones explains how hypotheses can be tested on real customers > resulting in actual numbers to prove or disprove an idea: > http://www.webseoanalytics.com/blog/when-and-how-to-run-ab-and-multivariate-testing-for-your-website/