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TOM Merilahti Group moderatorThe company name is only visible to registered members.Heads up with Go Visual Convergence Circles
One very powerful focusing technique for ‘picking up’ weak signals of potentially significant change we call “Go Visual Convergence Circles”. It works on the principle that disruption or opportunity within any industry will most often become first visible at the edge or boundary of that industry.
The technique goes like this:
Draw a circle on the centre of a page, and then a series of circles (start with four or five circles) that overlap slightly at the edge of the first circle. Put the name of your industry in the centre circle. For example, say you are a high street travel agent, you might write “Travel & Tourism Agents” to describe your industry.
Now think of those industries which are integral to delivering your total product, service or experience offering to your customers. For example, global booking systems, airlines, hotels, rental cars. Write each of these industry names in the surrounding circles.
Are their any other industries which are significant contributors to enabling the delivery of your total offering? For example banks for financial transactions. Write any of these in the remaining circles.
You now have a simple map of your industry eco-system.
The ‘trick’ of the technique is to now focus on where your industry intersects with each of the other industries. Are there any trends, disruptions or important issues that are already occurring at this industry boundary overlap? Very often these changes are driven by technology advances or lifestyle trends. For instance how might technology such as the Internet or mobile phones change the way travel agents and hotels currently provide booking services and offers to customers? How might increasing numbers of overseas students change the way travel agents and airlines work together?
Now complete this process for each of the industry overlaps.
In a very short time, you will have developed a focussed list of “heads up” tracking themes important to the unfolding future of your industry and business.
If you and your team revisit the changes to this map, say monthly, you will considerably improve the probability of your organisation’s success in an increasingly uncertain and turbulent world.
Written by Mark Fowler and Mike McAllum who are Director/Founders of Global Foresight Network Pty Ltd, a business consultancy which provides research, strategy design, facilitation and strategic literacy training services to help organisations navigate the 21st Century.
- 17 Mar 2006, 6:44 pm
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Deborah Boyd(not a XING member)Re: Heads up with Go Visual Convergence Circles
As usual, you are right on the money.
Now I have peope all over the world wonderinng "What is BORG?"
I am letting the cat out of the bag.
Do not worry I am a very good animal trainer.
Want to know more?
Email me
PowerpeaceMaster@aol.com
Powerpeace
- 23 Jan 2008, 5:22 pm
