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TOM Merilahti Group moderator
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The Connected Agency: Forrester report
Here's an executive summary of the Forrester report called The Connected Agency.

"Today's agencies fail to help marketers engage with consumers, who, as a result, are becoming less brand-loyal and more trusting of each other. To turn the tide, marketers will move to the Connected Agency — one that shifts: from making messages to nurturing consumer connections; from delivering push to creating pull interactions; and from orchestrating campaigns to facilitating conversations. Over the next five years, traditional agencies will make this shift; they will start by connecting with consumer communities and will eventually become an integral part of them."

Read more at http://www.twistimage.com/blog/

Think the Unthinkable, Move the Immovable and Connect the Unconnected!

Best regards,

TOM
- 30 May 2008, 5:51 pm
TOM Merilahti wrote: > Here's an executive summary of the Forrester report called The > Connected Agency. > > "Today's agencies fail to help marketers engage with consumers, who, > as a result, are becoming less brand-loyal and more trusting of each > other. To turn the tide, marketers will move to the Connected Agency > — one that shifts: from making messages to nurturing consumer > connections; from delivering push to creating pull interactions; and > from orchestrating campaigns to facilitating conversations. Over the > next five years, traditional agencies will make this shift; they will > start by connecting with consumer communities and will eventually > become an integral part of them." > > Read more at http://www.twistimage.com/blog/ > > Think the Unthinkable, Move the Immovable and Connect the Unconnected! > > Best regards, > > TOM

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The Connected Agency: Forrester report