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  • Yvette Dubel
    Yvette Dubel
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    A Million Dollar Mistake
    In any business, you have factors to success that extend beyond industry technicalities. Obviously you have to be professionally competent, but there is that all important other side of success....the role of personal development, awareness. and relationships.

    I have noticed that though my clients often have created a plan, many do not incorporate an understanding of themselves to execute it, and so it is not adequately customized. Unleash your ultimate success by developing a strategy that seamlessly integrates self-knowledge to increase profits and personal fulfillment. Imagine the results of integrating that into your day-to-day life? Can you logically deduce the potential benefits and act accordingly?

    Like me, you probably get e-mails everyday telling you about a new product that will automate cumbersome parts of your business. However, it is very easy to end up with a ton of software and books and still find yourself struggling with the same root issues.

    Look, if you are going to invest in yourself or your business you must examine the big picture, not just one part of it. Acting haphazardly can actually take you farther off course, away from your true aspirations.

    It’s akin to getting bogged down in the details. There is a middle point between bogged down in details and skimming the surface.

    I highly advocate dealing with your relationship to self as a primary objective because it has multiple benefits on nearly every level. That is the key to unleashing the secret to your success. The place to begin is developing a strategy with your requirements and objectives at the center.

    You might like to know that I haven’t always emphasized this relationship with self, component in my consulting practice. For a while I thought it was too personal, but time and again I saw that it was at the root of why the initial plan didn’t work.

    The turning point came for me after I had been consulting with a recreational vehicles parts manufacturing company. The company had earned just over $1,000,000 in profit , so all seemed reasonably well. That is until I got inside.

    There were a lot of communication problems, production was six months behind, what was being produced was mostly rejected work, and this contributed to issues of lacking supply inventory, nonexistent company morale…

    You get the picture.

    After conducting my assessment, going over the production and sales logs, I made my report. Since my focus is on thought leadership and relationship marketing this was the framework in which my recommended solution was offered.

    The managing director was unwilling to see the situation as a relationship that was dying and he wasn’t interested in “throwing anymore money at it”. Long story short, within six months half of the key staff had left (including the director's wife) and the company only had one remaining account to sustain the business, so much for another year of million dollar profits. The next year the managing director/founder was no longer with the company that had his name and today the company has gone under.

    I wondered if it would have saved the company if I had pointed out that the director was at the center of the entire fiasco, fanning the flames actually. I saw enough of his personality drama to understand the tension I sensed from everyone working with him.

    This was a lesson to me about what is at stake if I don't point out what is glaringly obvious. If the client doesn’t see it, then that explains why they hire me. This changed how I did business because thereafter I was more selective in the clients I worked with and steered clear of people who would not hear the truth.

    Every business is about relationships and what most businesses want when they is for customers to fall in love with their company, and yet how many consider how falling in love works when dealing with customers or making business decisions.

    Are you surprising and delighting your clients and business partners? What are you providing that will make you special in their eyes (and heart)? Why will they choose you over the others?

    As we come to the end of this tete-а-tete, I encourage you to remain aware of the importance of relationships in reaching or staying on the top and the value in beginning with the one you have with yourself.

    I wish you much success.

    Yvette Dubel
    • 09 May 2008, 9:42 pm