Social Media Monitoring

Social Media Monitoring

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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Twitter influence - the million follower fallacy
    1st thanks to Stan Albers to point out this paper to me.

    This research paper is quite short (8 pages only) and compact. Nevertheless, it is very interesting. The researchers analyzed

    Three types of influence are measured as follows:

    1 Indegree influence: the number of followers of a user, directly indicates the size of the audience for that user.
    2 Retweet influence, measured in this study through the # of retweets containing one's name, indicates the ability of the user to generate content with pass-along values.
    3 Mention influence, which we measure through the number of the mentions containing one's name indicates the ability of that user to engage others in a conversation.

    MAIN FINDINGS
    Indegree influence represents a user's popularity - but not related to retweets and metnions (mention = @ComMetrics @xing, etc.)
    Retweets are driven by the content value of a tweet
    Mentions are driven by the name value of users (e.g., http://Twitter.com/InfoSec or http://Twitter.com/WEFdavos )

    ===> http://cli.gs/s9DRh7

    For those not into statistics, read pp. 1-3 and the conclusion. Really worth your time to re-assess your tweeting and thereby making it more effective for you.

    The researchers used as their data set 1,755, 925, 520 tweets.
    This post was modified on 26 Mar 2010 at 11:34 am.
    • 24 Mar 2010, 9:14 pm
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Re: Twitter influence - what makes a tweet influential
    This is another study that tries to address this matter and one of the things it concludes is:

    ===> "This study shows that the correlation between popularity and influence is weaker than it might be expected..."

    "The study found that a large majority of Twitter users act as passive information consumers and rarely forward (“retweet”) content to the network. To become influential, users must not only catch the attention of their followers; they must also overcome their followers’ predisposition to remain passive."

    Sounds interesting.... the study reveals that high popularity does not necessarily imply high influence ....

    Download ==>
    http://www.cytrap.eu/files/ComMetrics/2010/pdf/07/2010-08-35...

    Watch 2 min video: http://www.youtube.com/watch?v=3O7Y5HVu0ek&feature=playe...

    What is your opinion? Do you think your tweets make a difference for your readers?

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    • 05 Aug 2010, 6:11 pm