Social Media Monitoring

Social Media Monitoring

Posts 1-10 of 37
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Group moderator
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    Yes, this is what I thought this morning. We should close down our group?

    WHY you ask?
    Well when was the last time you contributed and shared your insights, questions or joined a discussion?

    I have been watching this group carefully. Yes, I know other groups on Xing are doing much worse but does that mean we are doing well?

    So this is your chance...

    - SHOULD we go on?
    - WHAT should we change to help you participate more frequently?

    Let us know please.
    This post was modified on 16 Feb 2011 at 09:39 pm.
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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Group moderator
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    Incidentally, last week Social Media Monitoring was listed as the 6th most active group on XING - inspite of having just about 440 members only.

    I took a screenshot here: http://commetrics.com/?p=13626

    Yes we were doing better than some groups with more than 10,000 members but were we doing well?

    What you think?
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  • Detlef Korus
    Detlef Korus    Premium Member   Group moderator
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    Hello Urs,

    sad to hear the bad news, that you want to shut down the group. It's a pity!! So, what can I do for the group? Keep it open! Sometimes it's difficult to keep an engagement level of excellence. I enjoyed your coffeebreak webinars, although I couldn´t find the time to "keep on going".

    Did you think about a systematic approach of "generating the growth" of the group? Somehow the former way of staying connected to your events via XING has been easier for me. I understand, that you want to bind members with your blog, where a special registration is needed. But: This group is a perfect platform for "staying connected".

    ;)
    Olga Henggi schrieb:
    Well, we love to monitor and measure..
    Could someone tell me what tools we could use to measure our group members’ interest in SMM?? It should be a great discussion...
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Group moderator
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    Detlef

    Glad to see you back. I am also pleased to hear that you do not want me to shut this group down.

    But the challenge is to get busy and knowledgeable people like yourself engaged here and keeping them engaged. We must be doing something wrong if people like yourself forget checking in here to see what is happening for months, don't you agree?

    Forget the webinar, blogs... etc. All these things do well .... see our stuff on slideshare, youtube and the http://university.commetrics.com or the http://commetrics.com blog, no worries... And the work we are getting confirms it..

    For me, unless I am not understanding things correctly, this group tries to bring together social media evangelists sharing their insights.... independent of the rest we do in our commetrics.com business ... (PS: yes I am busy :-) one more reason to do less for this group it looks like - just kidding)..

    QUESTION TO YOU AND OTHERS
    How do we keep discussions on this forum going and get people to participate - like yourself - and not have them vanish for months on end :-)

    Detlef Korus wrote:
    Hello Urs,
     
    sad to hear the bad news, that you want to shut down the group. It's a pity!! So, what can I do for the group? Keep it open!

    What are you willing to offer Detlef.... to participate 2 x a week with sharing your know-how by joining a discussion? Whatever you would like to do but please spell it out... I am open to suggestions :-)

    Detlef, thanks so much for responding. I really need everybody's input on this and advice. Otherwise I am lost. Merci bien.

    PS. GROWTH OR SIZE: Not important to me.... less is BETTER - QUALITY OVER QUANTITY is what I tried, that we grew nevertheless is the result of

    - other xing groups being nearly dead - check it out you will see - so we look a bit better than we are?
    This post was modified on 15 Feb 2011 at 04:43 pm.
  • Stan Albers
    Stan Albers    Premium Member   Group moderator
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    Hi Urs,

    I think you don´t need my opinion on this topic as I gave it to you often already.

    I think you are a very straight and engaged thinker, so you parade ahead of the others. I think you found out the truth about social media some months before most others now.

    I was / I am fascinated by your group because I saw you developing it towards the edge of what traditional social media like XING offer.

    You remember we discussed what a next generation of social media would look like.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Group moderator
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    Stan

    Thanks for sharing, yes.... I remember what you said. we have to develop something of an information vault with various tools like outlook and so forth whereby what I want to share can be shipped like a livestream to those I want to share with.

    But additionally, I believe we are in most insteances just not capable of handling social media properly.

    If you join 10 groups - read content for 5 minutes each day you need 50 minutes each week
    If on top you contribute to these groups 2 x and that takes you 10 minutes for each contribution (add value, reflect, edit before publish etc.) you need another 200 minutes

    So at least six hours, and most of us are in about 20 Xing groups and another 5 on LinkedIN - WHO HAS THE TIME?

    Sharing means you need to make careful choice and then contribute in turn to build social capital.

    Put nothing in get nothing back..... and you have to give first for a while before you get anything.... if we get that message we will do much better. Otherwise, we have social forums all over the place ... that are all dead or inactive...

    So how can we do better ?
    This post was modified on 16 Feb 2011 at 07:46 pm.
 
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