Social B2B - die Gruppe zu Social Media in der B2B-Kommunikation

Social B2B - die Gruppe zu Social Media in der B2B-Kommunikation

Posts 1-3 of 3
  • Dr. Frank Huber
    Dr. Frank Huber    Premium Member   Group moderator
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    Madleen Nicholas (Kodak Social Media Manager EAMER) hat einen interessanten Vortrag zum Thema Kodak und Social B2B gepostet.

    Hier nur einige Highlights:

    - You can
    BUY ATTENTION. (Advertising)
    BEG for ATTENTION from the media. (PR)
    BUG people one at a time to get ATTENTION. (Sales)
    Or you can EARN
    ATTENTION by creating
    something INTERESTING
    and VALUABLE and then
    publish it online for FREE.
    - 91% of B2B buyers read blogs, view videos, or listen to podcasts online.
    - The Principles of Content Marketing.
    1. It’s NOT about you.
    2. It’s NOT about your products.
    3. It’s RELEVANT.
    4. It ANSWERS questions.
    5. It’s EASY to read.
    6. It supports BUSINESS OBJECTIVES.
    7. It provides PROOF.

    Den sehr spannenden Vortrag von Madlen findet man unter
    https://www.nrg-networks.com/blogs.php?show_year=0&show_...
  • Madlen Nicolaus
    Madlen Nicolaus
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    Danke Frank fuers Posten meines Vortrages und der Zusammenfassung!
    Viele Gruesse
    Madlen
  • Dr. Frank Huber
    Dr. Frank Huber    Premium Member   Group moderator
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    Apropos Social B2B in der Praxis: dank Wirtschaftswoche weiß ich jetzt übrigens, was ihr so den ganzen Tag macht ... *g
    http://www.wiwo.de/management-erfolg/was-berufstwitterer-den...
 
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