Marketing in Social Networks

Marketing in Social Networks

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  • Andreas Jaffke
    Andreas Jaffke    Group moderator
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    Guess digs into Facebook data to run better targeted Marketing Campaigns
    Guess Combines Facebook, BI To Boost Sales
    David F. Carr | October 03, 2011 - Information Week

    Guess aims to get closer to customers with Microstrategy's new Facebook analytics tools.
    Apparel retailer Guess is first in line to try using Microstrategy's Facebook analytics to improve its connections with consumers through social media.

    Microstrategy's Gateway for Facebook product was announced in July as part of a cloud computing strategy for business intelligence.

    Although the Guess Facebook page has well over 1 million fans, Guess CIO Michael Relich says he is still seeking better ways of making social media promotions convert directly to sales. Now that Facebook supports HTML iFrame integration of content and applications, selling on Facebook is not technically challenging--but that doesn't mean it's effective, Relich said.

    Read more here: http://www.informationweek.com/thebrainyard/news/social_crm/...
    • 04 Oct 2011, 09:46 am