Marketing in Social Networks

Marketing in Social Networks

Posts 1-2 of 2
  • Andreas Jaffke
    Andreas Jaffke    Group moderator
    The company name is only visible to registered members.
    Many companies don't allow their employees to use social networks!
    A recent Computerworld article reported some surprising research discoveries:

    • 54% of U.S. companies have banned employees from social networking sites like Twitter, Facebook, LinkedIn, and MySpace

    • 19% of companies allow social networking for business purposes only

    • 16% allow limited personal use

    • 10% of 1,4000 CIOs said companies allow workers full access to social networking during work hours

    • Employee productivity drops 1.5% at companies that allow full access to Facebook

    • 1 in 33 workers said they use Facebook only while at work

    • 87% said they had no clear business reason for using Facebook

    Read the detailed article here: http://www.computerworld.com/s/article/9139020/Study_54_of_c...
    • 08 Oct 2009, 11:39 pm
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
    The company name is only visible to registered members.
    Re: Many companies don't allow their employees to use social networks!
    Andreas:

    Not allowing members to use FAcebook or Twitter while wanting to engage more with clients seems a bit silly.

    We have rules for our employees how to use these channels including LinkedIn or Xing .... they fit on a napking and it works:

    http://commetrics.com/5-golden-rules/

    As well, unless you focus on one or maximum three of these networks, you are spreading yourself too thin unless you are a Fortune 500. Social media is not scalable.... so it takes time and as a medium-sized company you may simply not have enough of it:

    http://howto.commetrics.com/articles/blog-metrics-1/

    Finally, I have my doubts how good these networks are in case you do B2B like we are in. What might work for B2C fails miserably for B2B as we discussed here:

    http://commetrics.com/articles/this-site-is-prohibted/

    Thanks for this news item.

    @ComMetrics
    • 20 Oct 2009, 10:41 am