Marketing in Social Networks

Marketing in Social Networks

Posts 1-2 of 2
  • Andreas Jaffke
    Andreas Jaffke    Group moderator
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    Social Marketing Gateway - MicroStrategy launches Gateway for Facebook, a Social Intelligence Platform
    MicroStrategy (http://www.microstrategy.com) a leading Vienna (VA) based Business Intelligence Software manufacturer introduces Gateway for Facebook. The company claims to provide a "A 360° Social View Interconnecting Enterprise IT to Facebook in the Cloud". MicroStrategy Gateway for Facebook is a cloud-based service that interconnects enterprise IT environments to Facebook by creating an enriched relational model of the Facebook Social Graph.

    Wisdom, Alert and Emma

    The company launched recently three more facebook Apps for iPhone and iPad that enable the Facebook users to analyze their Social Network in terms of posts, most active friends, likes and moods, organize their favourite facebook pages and create a marketplace only for their facebook friends or open to all facebook users.

    Wisdom (http://www.wisdom.com) - Capture the Wisdom of your facebook

    "Life is short – stay on top of what’s important. Sorting through everything you get on Facebook in a day can take hours. Wisdom organizes Facebook content so you don’t have to. Get extraordinary insights in seconds about your friends on Facebook, on your iPhone, and on your iPad.

    Emma (http://www.emma.com) - The firendly marketplace

    After Wisdom, MicroStrategy launched Emma (http://www.emma.com), a Marketplace App for facebook that allows the facebook user to offer any product or service or find any offering close to his location. They further explain on their Homepage "Because everyone in the emma community has a Facebook profile, you can feel secure in your transactions. Whether it's dating, selling stuff, offering services, or finding a roommate or rideshare, emma allows you to know before you go.

    Not only that, you can create your own private marketplace with just your friends, or their friends, or people with things in common who are not yet your friends. Imagine swapping jewelry with only your sorority sisters, or renting tools to people in your neighborhood. You control who gets to see what on emma, the friendly marketplace."

    Alert - (http://www.alert.com)

    Alert is a facebook pages organizer and reader that allows you to quickly browse through all the facebook pages you gave a "Like". That is a real powerful personal tool to quickly inform yourself whats going on on your favourite facebook pages.

    Let us know your experience with these apps and what you think about this strategic move of MicroStrategy into the Social Media Marketing Space.

    More about MicroStrategy gateway here:
    http://www.microstrategy.com/social-intelligence/enterprise/...
    • 12 Sep 2011, 6:56 pm
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Re: Social Marketing Gateway - MicroStrategy launches Gateway for Facebook, a Social Intelligence Platform
    Andreas

    Thanks for listing these tools (Emma I do not need) but it surprise me greatly that the tools are available as iApp only.

    What about Android users?
    What about PC users?

    Sometimes one could come to believe that the world consists all consumers use Apple products only...

    I surely do not and feel discriminated against :-)

    Thanks for sharing.
    • 13 Sep 2011, 08:14 am