Marketing in Social Networks

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• Top 20 Social Networks in the US: May 2008 - May 2009

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  Andreas Jaffke    Group moderator

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  Top 20 Social Networks in the US: May 2008 - May 2009

  Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
  
  As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
  
  Facebook, MySpace, Twitter, Yelp, and other online communities transformed the regimen and practice of marketing “at” people into an opportunity to engage and interact with us – on our terms. It is the zeitgeist of socialized media and it’s manifesting into an obsession for branding, advertising, “viral,” marketing, and communications experts and professionals worldwide.
  
  But, the people who define each network are reticent to the hollow attempts of faceless friending and in-network marketing. Many businesses are building social channels to broadcast messages in a one to many, top-down practice that not only prevents relationship building, but impedes any hope of cultivating communities and empowering brand ambassadors.
  
  Read more: http://www.briansolis.com/2009/10/revealing-the-people-defin...
  
  • 08 Oct 2009, 11:33 pm
  Andreas Jaffke wrote: > Social Networks are among the most powerful examples of socialized > media. They create a dynamic ecosystem that incubates and nurtures > relationships between people and the content they create and share. > > As these communities permeate and reshape our lifestyle and how we > communicate with one another, we’re involuntarily forcing advertisers > and marketers to rapidly evolve how they vie for our attention. > > Facebook, MySpace, Twitter, Yelp, and other online communities > transformed the regimen and practice of marketing “at” people into an > opportunity to engage and interact with us – on our terms. It is the > zeitgeist of socialized media and it’s manifesting into an obsession > for branding, advertising, “viral,” marketing, and communications > experts and professionals worldwide. > > But, the people who define each network are reticent to the hollow > attempts of faceless friending and in-network marketing. Many > businesses are building social channels to broadcast messages in a > one to many, top-down practice that not only prevents relationship > building, but impedes any hope of cultivating communities and > empowering brand ambassadors. > > Read more: > http://www.briansolis.com/2009/10/revealing-the-people-defining-social > -networks/