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• Blind to disruptive changes in the marketplace

• 
  Torben Rick    Premium Member   Group moderator

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  Blind to disruptive changes in the marketplace

  The easy narrative is that Kodak is a classic case of a company blind to the disruptive changes in its marketplace. Like many easy narratives, this one is not quite right.
  Kodak’s struggles show how brutally hard it is to get transformation right.
  
  — http://www.torbenrick.eu/t/r/ypx
  
  
  Best wishes/Mit besten Grüßen/Med venlig hilsen
  Torben Rick
  
  • 21 Jan 2012, 1:25 pm
  Torben Rick wrote: > The easy narrative is that Kodak is a classic case of a company blind > to the disruptive changes in its marketplace. Like many easy > narratives, this one is not quite right. > Kodak’s struggles show how brutally hard it is to get transformation > right. > > — http://www.torbenrick.eu/t/r/ypx > > > Best wishes/Mit besten Grüßen/Med venlig hilsen > Torben Rick
• 
  Jo Richter    Premium Member

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  Re: Blind to disruptive changes in the marketplace

  Perhaps this might also be a good example of strategic drift. Especially for market leaders it is tempting to not to research why they are successful. "Everything works fine. Why should we change it?!" Related to that is the question if/when a core competence turns into a core rigidity. It seems Kodak was aware of the disruptive change since the 70s!
  
  I would think that the source of failure was an adaquate upgrade of their core competences, i.e. unrelated diversification.
  
  • 03 Feb 2012, 12:24 pm
  Jo Richter wrote: > Perhaps this might also be a good example of strategic drift. > Especially for market leaders it is tempting to not to research why > they are successful. "Everything works fine. Why should we change > it?!" Related to that is the question if/when a core competence turns > into a core rigidity. It seems Kodak was aware of the disruptive > change since the 70s! > > I would think that the source of failure was an adaquate upgrade of > their core competences, i.e. unrelated diversification.