Strategic Use of Information Technology

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Vladimir Kondratenko Group moderator
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Why DAM is becoming so popular?
We’re living in the Digital Age – digital media is changing the way we live and do business – it’s convenient and efficient. Many companies today are becoming overwhelmed with all kinds of digital assets such as audio, video and photo files. Organizing and tracking all of this content effectively is becoming important since it leads to significant time savings. Increasing pressure to cut costs seems to be number one reason.

My question: Is DAM going to grow faster due to the current economy trend?
- 09 Jan 2009, 11:07 am
Vladimir Kondratenko wrote: > We’re living in the Digital Age – digital media is changing the way > we live and do business – it’s convenient and efficient. Many > companies today are becoming overwhelmed with all kinds of digital > assets such as audio, video and photo files. Organizing and tracking > all of this content effectively is becoming important since it leads > to significant time savings. Increasing pressure to cut costs seems > to be number one reason. > > My question: Is DAM going to grow faster due to the current economy > trend?