European Investments in Technology

European Investments in Technology

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  • Jorge Gerber
    Jorge Gerber    Group moderator
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    Celtro Appoints Gil Friedlander VP Business Development & Indirect Sales
    Celtro Ltd., provider of innovative cellular backhaul aggregation and optimization solutions for mobile operators worldwide, announced today the appointment of Gil Friedlander as Vice President Business Development and Indirect Sales, reporting directly to Celtro's Chairman and CEO, Ron Zor.

    Gil Friedlander comes to Celtro with over 10 years of experience in marketing, sales and consulting in the telecom & hi-tech industries. Prior to joining Celtro, Mr. Friedlander headed Corporate Accounts at RAD, overseeing global cooperation with Tier 1 telecom vendors, establishing OEM, reselling and regional cooperation with Nortel, Alcatel, Nokia, Motorola and others. In the past, Mr. Friedlander also held the position of Strategic Marketing Director with Native Networks, and was an Associate at Mercer Management Consulting, based in Toronto, Canada. Mr. Friedlander holds a B.Sc. In Industrial Engineering from Tel-Aviv University, and an
    MBA from McGill University, Montreal, Canada.

    Ron Zor, Celtro's Chairman and CEO, said, "I am very excited to welcome Gil to Celtro's management team. Celtro is experiencing exceptional growth among global cellular operators. Over the very short period since the introduction of the DynaMate family, Celtro has positioned itself as a clear technological leader in both 2G and 3G access networks. Now comes the time to establish relations with key vendors and partners to enter the North American market. I am certain that Gil's vast experience in the telecom industry, coupled with his excellent business acumen and marketing and sales skills, will become key components in Celtro's drive to its future success."

    Commenting on his appointment, Gil Friedlander said, "The cellular backhaul and its new requirements, stemming from the introduction of HSPA technology, present an exciting challenge. Celtro is uniquely positioned to address this challenge as a company that focuses solely on this market, one that understands its distinctive needs and addresses it with a newly designed Backhaul Access Switch. I am excited to join the Celtro team in delivering our cutting edge solution to worldwide cellular operators."