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• Sell and Retain your Customers Smoothly

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  Prashant Shastri

  (not a XING member)

  Sell and Retain your Customers Smoothly

  When I get a golf club in my hand, I get that feeling of wanting to knock the cover off the ball. It feels good to put all
  of my strength into hitting the ball. Just hitting the ball as hard as I can does not mean that I play good golf though.
  Similar happens while selling and retaining customers.
  
  If you just need to relieve a little stress, then sell/retain with all your strength may accomplish your goals. However, if you want to sell/retain well, then you are going to have to hold back on the power of customer intelligence more.
  
  One of the most frequent mistakes is to sell/retain the customer too hard without knowing customer behavior. A hard sell/retention shows that you have power, but accuracy and conversion is the name of the game in sells and retention.
  
  You need to relax and use customer intelligence when you are selling or retaining. This will help you sell or retain your customer easily and will help to reduce your power and marketing costs. If you put your marketing campaigns closer to customer behavior, then you can further increase the response and conversion while reducing marketing cost and efforts.
  
  Tensing up without using customer intelligence will also cause you to use too much effort and still desired results will not be achieved.
  
  Your customers score card is also very important. Keep your score card of customers and your selling and retaining will stay still. If you keep your marketing aligned with customer score card throughout their life cycle, then your sales and retention will be improved.
  
  Knowing customer behavior every time in your marketing should be your goal. If you know the behavior of your customer correctly, then selling and retaining customers will be smooth and easy.
  
  Don’t tense up when you are about to make contact with the customer. If you tense up, your message will be thrown off. You want the message to travel in a straight line to make contact impact with it.
  
  To help correct messaging timings, see whom you can hit the message and when you can send the message. If you send the message too early, it gets into the wind and can go unnoticed.
  
  You want to only use the amount that you are able to spend to get higher ROI. The goal of the game is not the sending message across, but accuracy and conversion. You want to be able to control every facet of your message so that you hit the customer mind cleanly and it reaches where you want it to reach.
  
  The conversion will come from your clean and correct identification of customer behavior, not how much power that you put into your marketing message. Marketing messages created in alignment with customer behavior converts more for sales and retention.
  
  You want to gradually increase your sales and retention during customer's life cycle, until you connect with the customers solidly. If you do not have tool to know the customer behavior and segmentation, then you are pulling your hands somewhere in the marketing. Keep your marketing as still as you would if you had a glass of water balanced on top of it. This will help to improve your marketing and help you to sell and retain more smoothly and accurately.
  
  Try to keep the idea of customer behavior based marketing in your head. Keeping your customer behavior under control so that you can be more accurate and converting in sales and retention is what counts!
  
  There are some tools like OCTOPUS-3G, helps you to identify customer behavior and segment them accordingly to increase sells and customer retention continually through out customer life cycle. Its in benefit of business to install such kind of tools to add power to their sells and retention marketing efforts based on customer behavior.
  
  • 20 Aug 2010, 11:07 am
  Prashant Shastri wrote: > When I get a golf club in my hand, I get that feeling of wanting to > knock the cover off the ball. It feels good to put all > of my strength into hitting the ball. Just hitting the ball as hard > as I can does not mean that I play good golf though. > Similar happens while selling and retaining customers. > > If you just need to relieve a little stress, then sell/retain with > all your strength may accomplish your goals. However, if you want to > sell/retain well, then you are going to have to hold back on the > power of customer intelligence more. > > One of the most frequent mistakes is to sell/retain the customer too > hard without knowing customer behavior. A hard sell/retention shows > that you have power, but accuracy and conversion is the name of the > game in sells and retention. > > You need to relax and use customer intelligence when you are selling > or retaining. This will help you sell or retain your customer easily > and will help to reduce your power and marketing costs. If you put > your marketing campaigns closer to customer behavior, then you can > further increase the response and conversion while reducing marketing > cost and efforts. > > Tensing up without using customer intelligence will also cause you to > use too much effort and still desired results will not be achieved. > > Your customers score card is also very important. Keep your score > card of customers and your selling and retaining will stay still. If > you keep your marketing aligned with customer score card throughout > their life cycle, then your sales and retention will be improved. > > Knowing customer behavior every time in your marketing should be your > goal. If you know the behavior of your customer correctly, then > selling and retaining customers will be smooth and easy. > > Don’t tense up when you are about to make contact with the customer. > If you tense up, your message will be thrown off. You want the > message to travel in a straight line to make contact impact with it. > > To help correct messaging timings, see whom you can hit the message > and when you can send the message. If you send the message too > early, it gets into the wind and can go unnoticed. > > You want to only use the amount that you are able to spend to get > higher ROI. The goal of the game is not the sending message across, > but accuracy and conversion. You want to be able to control every > facet of your message so that you hit the customer mind cleanly and > it reaches where you want it to reach. > > The conversion will come from your clean and correct identification > of customer behavior, not how much power that you put into your > marketing message. Marketing messages created in alignment with > customer behavior converts more for sales and retention. > > You want to gradually increase your sales and retention during > customer's life cycle, until you connect with the customers solidly. > If you do not have tool to know the customer behavior and > segmentation, then you are pulling your hands somewhere in the > marketing. Keep your marketing as still as you would if you had a > glass of water balanced on top of it. This will help to improve your > marketing and help you to sell and retain more smoothly and > accurately. > > Try to keep the idea of customer behavior based marketing in your > head. Keeping your customer behavior under control so that you can > be more accurate and converting in sales and retention is what counts! > > There are some tools like OCTOPUS-3G, helps you to identify customer > behavior and segment them accordingly to increase sells and customer > retention continually through out customer life cycle. Its in benefit > of business to install such kind of tools to add power to their sells > and retention marketing efforts based on customer behavior.