The Selling-Group

• About this group
• Forums

• Home
• Groups
• The Selling-Group
• Forums
• Basic-Knowledge
• Want to accelerate international growth? Leverage your existing client base!

• 
  Dr. Olivier Riviere    Premium Member

  The company name is only visible to registered members.

  Want to accelerate international growth? Leverage your existing client base!

  Not all companies need or are able and willing to implement a Global Account Management programme . However, most SMBs and large corporations could leverage their international customer base much better by taking a broader and more flexible view on GAM.
  
  This somewhat different approach to “international KAM” helps accelerate growth and brings many other benefits to the organization. This alternative approach can also pave the way to a GAM programme. .
  
  Based on real-life experience (and results) with global SMBs, the GAM Reloaded post series (link below) explores this opportunity and how to leverage it. New posts will be added regularly in the coming weeks. You are also invited to share your experience with alternative approach to classic GAM.
  
  Link to the blog posts: http://www.olivierriviere-consulting.com/archives/1823
  
  • 31 Aug 2011, 11:08 pm
  Dr. Olivier Riviere wrote: > Not all companies need or are able and willing to implement a Global > Account Management programme . However, most SMBs and large > corporations could leverage their international customer base much > better by taking a broader and more flexible view on GAM. > > This somewhat different approach to “international KAM” helps > accelerate growth and brings many other benefits to the organization. > This alternative approach can also pave the way to a GAM programme. . > > Based on real-life experience (and results) with global SMBs, the GAM > Reloaded post series (link below) explores this opportunity and how > to leverage it. New posts will be added regularly in the coming > weeks. You are also invited to share your experience with alternative > approach to classic GAM. > > Link to the blog posts: > http://www.olivierriviere-consulting.com/archives/1823