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Werbung dient der gezielten und bewussten Beeinflussung des Menschen. Der Werbende spricht Bedürfnisse teils durch emotionale, teils informierende Werbebotschaften zum Zweck der Handlungsmotivation an. Werbung appelliert, vergleicht, macht betroffen oder neugierig.
Sind Sie jetzt betroffen oder neugierig? :-)
Dann gilt´s.
Sind Sie jetzt betroffen oder neugierig? :-)
Dann gilt´s.
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