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• Wine for Asia 2004 report

• 
  Elizabeth Riadi    Group moderator

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  Wine for Asia 2004 report

  Wine for Asia 2004 report
  December 3, 2004
  Melissa Zehnder
  
  The second edition of one of the Far East's newest wine fairs, Wine for Asia 2004, was a resounding success compared to its inauguration last year – but there is growing concern that there are simply too many wine exhibitions held in Asia.
  
  The 4-day event, held in Singapore last month attracted trade exhibitors from over 18 countries, and over 12,000 visitors, a 200% increase in numbers on last year.
  
  Decanter had its own stand showcasing trophy winning wines from the Decanter World Wine Awards 2004, held in London in April this year. Award winning wines from the Mundus Vini 2004 Awards in Germany, as well as the Wine Style Asia 2004 Awards in Singapore, were also available for tastings.
  
  Organisers are hoping to increase the number of exhibitors by 50% next year – but with international wine fairs already held in Shanghai, Beijing, Hong Kong and the major Vinexpo fair in Tokyo, some insiders fear exhibitors will be discerning when it comes to deciding which to attend. Wine for Asia may not be abe to compete against established events such as Vinexpo Tokyo.
  
  'From an outsider's point of view, I think at some stage, exhibitors will ask themselves if they really need to be at so many exhibitions,' one senior commentator said.
  
  At the event's opening, Heng Chee How, Minister of State for Trade and Industry, said that although Singapore does not produce any wine, it has become a major import and re-export centre serving the wine industry over the whole of Asia. In the first nine months of 2004, Singapore imported close to 10.5m bottles of wine.
  
  But others believe Singapore should capitalise on its postion as the hub of the burgeoning Southeast Asian wine market.
  
  Ch'ng Poh Tiong, Decanter columnist and publisher of the Wine Review, the official magazine of Wine for Asia said, 'I believe that next year's event will be as successful. But with China and Japan sharing a large chunk of the Asian economy, in Singapore we should focus on establishing ourselves as the core of the Southeast Asian wine market.
  
  'Take Indonesia for example. It has a population of over 210 million. And once the economy improves, there is a huge potential market.'
  
  • 04 Dec 2004, 4:52 pm
  Elizabeth Riadi wrote: > Wine for Asia 2004 report > December 3, 2004 > Melissa Zehnder > > The second edition of one of the Far East's newest wine fairs, Wine > for Asia 2004, was a resounding success compared to its inauguration > last year – but there is growing concern that there are simply too > many wine exhibitions held in Asia. > > The 4-day event, held in Singapore last month attracted trade > exhibitors from over 18 countries, and over 12,000 visitors, a 200% > increase in numbers on last year. > > Decanter had its own stand showcasing trophy winning wines from the > Decanter World Wine Awards 2004, held in London in April this year. > Award winning wines from the Mundus Vini 2004 Awards in Germany, as > well as the Wine Style Asia 2004 Awards in Singapore, were also > available for tastings. > > Organisers are hoping to increase the number of exhibitors by 50% > next year – but with international wine fairs already held in > Shanghai, Beijing, Hong Kong and the major Vinexpo fair in Tokyo, > some insiders fear exhibitors will be discerning when it comes to > deciding which to attend. Wine for Asia may not be abe to compete > against established events such as Vinexpo Tokyo. > > 'From an outsider's point of view, I think at some stage, exhibitors > will ask themselves if they really need to be at so many > exhibitions,' one senior commentator said. > > At the event's opening, Heng Chee How, Minister of State for Trade > and Industry, said that although Singapore does not produce any wine, > it has become a major import and re-export centre serving the wine > industry over the whole of Asia. In the first nine months of 2004, > Singapore imported close to 10.5m bottles of wine. > > But others believe Singapore should capitalise on its postion as the > hub of the burgeoning Southeast Asian wine market. > > Ch'ng Poh Tiong, Decanter columnist and publisher of the Wine Review, > the official magazine of Wine for Asia said, 'I believe that next > year's event will be as successful. But with China and Japan sharing > a large chunk of the Asian economy, in Singapore we should focus on > establishing ourselves as the core of the Southeast Asian wine > market. > > 'Take Indonesia for example. It has a population of over 210 million. > And once the economy improves, there is a huge potential market.'
• 
  Pranav Sanghavi

  The company name is only visible to registered members.

  Re: Wine for Asia 2004 report

  Hi,
  A very interesting article indeed. Yes, Asia as a wine consuming community is growing by leaps and bounds. In India the wine consuming community is growing at over 170% per annum in terms of number of cases sold. India's wine drinkers are just a small percentage in terms of world consumption but considering a population base of close to 200 million (of the total 900 million odd population of India) in the middle income or higher income bracket there is a huge potential for foreign wineries and distributors here. There are a select few local companies who almost enjoy a duopoly in the local wine retail segment (Chateau Indage & Sula Vineyards). There are also a few global giants like Constellation Brands and E. & J. Gallo who are marketing a few wines here. There are a few other local players like Grover vineyards but they focus more on exports of the grapes itself rather than local retail market. I see a huge gap in the number people willing to try wine drinking in terms of supply and for that very reason these local companies and their production is growing at over 150% per annum. There are also a few niche markets yet to be uncovered by wine makers and distributors like Fruit Based wines (Arbor Mist types), Wine Coolers etc. The percentage of women in the alcohol drinking community is as high as 40% and right now they are making do with the popular Bacardi Fruit Flavored Breezers.
  
  best regards,
  Pranav
  
  • 20 Dec 2004, 08:41 am
  Pranav Sanghavi wrote: > Hi, > A very interesting article indeed. Yes, Asia as a wine consuming > community is growing by leaps and bounds. In India the wine consuming > community is growing at over 170% per annum in terms of number of > cases sold. India's wine drinkers are just a small percentage in > terms of world consumption but considering a population base of close > to 200 million (of the total 900 million odd population of India) in > the middle income or higher income bracket there is a huge potential > for foreign wineries and distributors here. There are a select few > local companies who almost enjoy a duopoly in the local wine retail > segment (Chateau Indage & Sula Vineyards). There are also a few > global giants like Constellation Brands and E. & J. Gallo who are > marketing a few wines here. There are a few other local players like > Grover vineyards but they focus more on exports of the grapes itself > rather than local retail market. I see a huge gap in the number > people willing to try wine drinking in terms of supply and for that > very reason these local companies and their production is growing at > over 150% per annum. There are also a few niche markets yet to be > uncovered by wine makers and distributors like Fruit Based wines > (Arbor Mist types), Wine Coolers etc. The percentage of women in the > alcohol drinking community is as high as 40% and right now they are > making do with the popular Bacardi Fruit Flavored Breezers. > > best regards, > Pranav