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• Re-invent the wine business

• 
  Kerstin Becker

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  Re-invent the wine business

  Hello wine business professionals,
  
  Ever thought about the problem, that wine marketing is mainly targetting a demographic of 40+ and that a brand new category of wine-drinkers - the fastest growing segment, actually - is between 20 and 40 year old and that these youngsters do not have all the knowledge about the art of drinking wine nor do they understand their taste?
  
  Yes, there are seminars that cost $ 300 and not everybody is willing to spend that amount of money nor do they want to be humiliated everytime in the restaurant when ordering a bottle of wine.
  
  So, what can be done?
  
  What if there was a brand new product that could educate the new wine drinkers in a non intimidating way?
  
  Would you like to hear more about it?
  
  Kerstin
  
  • 20 Jan 2005, 04:25 am
  Kerstin Becker wrote: > Hello wine business professionals, > > Ever thought about the problem, that wine marketing is mainly > targetting a demographic of 40+ and that a brand new category of > wine-drinkers - the fastest growing segment, actually - is between 20 > and 40 year old and that these youngsters do not have all the > knowledge about the art of drinking wine nor do they understand their > taste? > > Yes, there are seminars that cost $ 300 and not everybody is willing > to spend that amount of money nor do they want to be humiliated > everytime in the restaurant when ordering a bottle of wine. > > So, what can be done? > > What if there was a brand new product that could educate the new wine > drinkers in a non intimidating way? > > Would you like to hear more about it? > > Kerstin
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• 
  Dr. Kai Arens

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  Re^3: Re-invent the wine business

  'Learning by Drinking' I must say, I like this phrase ;-)
  
  As for your idea to get a group of friends together, chose a vinyard and taste the products at hand... thís should be done more often!!! There are so many very good winemakers around...
  
  Being from the Mosel-region myself I would prefer that area. And just for self-marketings sake check out this link:
  
  http://www.weinhaus-arens.de
  
  It is just a suggestion, but there are so many really good small vinyards in Germany no one has ever heard of, it would be a lifetime project to discover and test them all... here the journey itself is the reward ;-)
  
  • 06 Sep 2005, 09:27 am
  Dr. Kai Arens wrote: > 'Learning by Drinking' I must say, I like this phrase ;-) > > As for your idea to get a group of friends together, chose a vinyard > and taste the products at hand... thís should be done more often!!! > There are so many very good winemakers around... > > Being from the Mosel-region myself I would prefer that area. And > just for self-marketings sake check out this link: > > www.weinhaus-arens.de > > It is just a suggestion, but there are so many really good small > vinyards in Germany no one has ever heard of, it would be a lifetime > project to discover and test them all... here the journey itself is > the reward ;-)