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• Keep Social Networks Social

• 
  Amarendra Dhiraj    Group moderator

  The company name is only visible to registered members.

  Keep Social Networks Social

  The key is to be true to your community's norms and values. You can't just force yourself on people and try to sell them something they don't want - that's good advice for marketers generally, but particularly on community-driven sites like MySpace. You have to find ways to add value to your members' lives while being consistent with your brand's identity.
  
  Chris DeWolfe
  Co-founder, Myspace
  
  • 08 Mar 2007, 10:38 pm
  Amarendra Dhiraj wrote: > The key is to be true to your community's norms and values. You can't > just force yourself on people and try to sell them something they > don't want - that's good advice for marketers generally, but > particularly on community-driven sites like MySpace. You have to find > ways to add value to your members' lives while being consistent with > your brand's identity. > > Chris DeWolfe > Co-founder, Myspace