Greece

Greece

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  • Amarendra Dhiraj
    Amarendra Dhiraj    Group moderator
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    Why tourism in Greece dropping?
    Attica Hoteliers Association warned of declining tourist activity in the region of up to 6 percent, in terms of both bookings and prices on May 15. According to the association, the messages coming so far from all tourist markets are discouraging.


    The tourist inflow from the United States is expected to drop by as much as 30 percent, while markets such as Germany, Britain and France were also following a downward course. A likely increase is expected from certain unpredictable markets whose tourist behavior is not affected by economic factors such as Russia and Bulgaria.

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  • Amarendra Dhiraj
    Amarendra Dhiraj    Group moderator
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    Re^2: Why tourism in Greece dropping?
    HI Monika,

    Greece is on course for a disappointing tourist season with regard to US scenerio (a dropping dollar), But, A busy international sports timetable this year, with the Olympic Games in Beijing and the world soccer cup in Austria and Switzerland, also coincides with the tourist season to Greece's disadvantage.

    Tourism accounts for 23 percent of Greece's gross domestic product, which the government wants to increase to 35-40 percent in the next decade. The industry employs about 1200,000 people around the country.

    a sharp increase in hotel prices
    an expensive holiday destination
    Govt. is unable to keep pace with inflation
    forced to spend more every week for the same necessities

    Cheers

    Amarendra
    http://www.ceo-world.biz
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  • Amarendra Dhiraj
    Amarendra Dhiraj    Group moderator
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    Re^6: Why tourism in Greece dropping?
    HI Mikeal and Monika,

    Here I tried to put across SWOT analysis for Greek tourism. Please comment on it if u disagrees.

    Strengths
    -----------------------------------------------------------------------------
    Flexibility
    Tailor-made product delivery
    Entrepreneurial activity
    Family involvement
    Natural and cultural resources
    Strong local character
    Personalised relationships
    Labour loyalty and low turnover

    Weaknesses
    -------------------------------------------------------------------------------------------------
    Management
    Marketing
    Information technologies illiteracy
    Dependence upon tour operators
    Supporting markets
    Lack of economies of scale
    Human resources management
    Education and training
    Transportation and accessibility
    Financial management and resources
    Seasonality
    Lack of standardisation
    Lack of quality assurances

    Opportunities
    ----------------------------------------------------------------------------------------------------------------
    European Union support
    European redistribution of labour
    Increase in tourism demand size
    Trends in tourism demand
    Low cost of living in periphery
    Information technology
    Infrastructure development
    Transportation

    Threats
    ------------------------------------------------------------------------------------------------------------------
    Environmental degradation
    Concentration and globalisation
    Oversupply
    Lack of visibility in CRSs
    Infrastructure
    Wars/terrorism
    Political intervention

    I will try to explain all the point as discussion moves on.

    Amarendra
    http://www.ceo-world.biz
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