Alexa Carolin Thiele

Leading and managing 4 media team members and ensuring a strong collaboration across all relevant departments Defining a multi-channel media strategy (incl. print, display, social media, OOH, cinema & SEA) Elaborating and monitoring the media and digital PR budget Leading and monitoring all Brand Relations activities and being in charge of the local endorsement and celebrities’ program Building and maintaining strong relationships with top VIPs, KOLs Supervising external agencies Weekly reporting to HoC

Strategic and conceptual development of pitch presentations Consulting on indicating the right influencers in the DACH region to reach brand goals Image and Social Media consulting in alignment with a repositioning of an advertising agency

Leading and monitoring all PR activities to raise the brand awareness in NE Supervising of PR agencies Responsibility & allocation of PR budgets for all markets in NE Designing, implementing & measuring of strategical PR concepts Developing of strong and long-lasting relationships with top VIP’s & influencers Planning, handling & evaluating of innovative influencer campaigns, creative projects & PR events Securing performance across all relevant communication channels & key media Corporate Communications

Supervising 22 international MB subsidiaries to build & maintain strong relationships with editors, VIPs & influencers Planning, handling & evaluating of innovative influencer campaigns, creative projects & PR events to position MB as the most desirable brand Top VIP handling in alignment with the Global Brand Relations MD Preparing & executing of photo shootings for PR purposes Setting up plans & interview schedules for PR events Strategic consulting and implementation of the strategy for the MB’s CEO IG

Conceptual setup, development and operation of www.sancarolin.com Successful collaborations with divers fashion brands (JOOP!, OLYMPUS, Helen Ficalora, Replay, Bioderma, Lancôme etc.)

Developing of an ambitious international PR strategy across all relevant channels Responsibility for budgeting Influencer Relations and Community Management Preparation and handling of interview requests for the CEO

Setup & development of all influencer relations among seven countries, incl. Budgeting Monitor all influencer activities and social media actions among five departments Conception, implementation and evaluation of influencer campaigns and events

SoMe Intern for the first 6 months Work independently to setup and develop the social media department of EDITED.de from scratch Concept and develop the social media and content strategy for following channels: IG, FB, Pinterest, YouTube Develop strong and long-lasting relationships with influencers to reach brand, performance & sales goals Implementation and evaluation of cross channel SoMe campaigns Supervising of interns Planning and budgeting Maintenance and evaluation of relevant affiliate networks

Supporting front-of-house production of Fashion Week events, Social Media, reporting

Development and implementation of new platforming®- concepts Analysis and preparation of media schedules and evaluation of performance indices

Management Trainee for the first 2 months Since 11/2011 Assistant Store Manager Managing of store employees and providing leadership, incl. recruiting

Assistance to the Management Support Team to the Sales Directors of the DACH Regions

Assistance to the planning and realization of various editorial topics in the beauty-, wellness- and health sector in direct cooperation with PR agencies and beauty companies