Alexander Luckow
BA Hons
Founding Partner(The company name is only visible to registered members)
- 10587 Berlin
- Germany
Personal information
- Haves
- Markenentwicklung, Markentechnik, Positionierung, Brand Creation, Brand Identity Consultant, Corporate Branding, Identity Design, (Visual, Verbal and Sensory Brand Expressions), Brand Architecture, Sonic & Scent Branding, Design Beratung, Design Management, Design Thinking, Innovation, Internationales Network mit Schwerpunkt China, www.silverliningnet.com, Namefinding, Nomenclature, Markenarchitektur, Markenbewertung, Visual Audits, Workshops, Coaching, Vorträge, Lehrveranstaltungen, et al.
- Interests
- Jazz, Guitar, Philosophy
- Organizations
- The Network with a Silver Lining (Gründungsmitglied, Founding member), www.silverliningnet.com, Busines Vitalisation Team eG (Gründungsmitglied, Founding member, Gesellschafter, Associate) www.bizvit.bit, Type Directors Club, TDC, New York (Member of the German Comittee), www.tdc.org, Chartered Society of Designers, London, Alumni University of the Arts London, Alumni Association, Jacksonville State University, JSU, Jacksonville, Alabama, USA, Member of International House Program, IH JSU, et al.
- Groups
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Professional experience
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Nov 2006
- present
(5 years, 7 months)
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(The company name is only visible to registered members)
Industry: Management Consulting, Brand Creation, Brand Consulting, Identity Design, Brand Identity, Design Management, Design Consulting, Brand Engagement, Brand Translation, Brand Evaluation, Namefinding, Coaching, Lecturing
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Nov 2006
- present
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- 2011 - present
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IN.D Institute of Design Berlin, http://www.ingd.de/berlin_cms/
Industry: Education
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Jun 2010
- present
(2 years)
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Design Bridge Amsterdam, http://www.designbridge.com
Industry: Design
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Jun 2010
- present
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- 2006 - present
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Dozent, Lehrbeauftragter, Lecturer
Universität Wien, Universität Wien, Inst. f. Publizistik- u. Kommunikation, http://www.maspr.at
Industry:
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- 2005 - present
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Success Identity Network, http://www.success-identity.de
Industry:
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- 2003 - present
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Gründungsmitglied, Founding Member
The Network with a Silver Lining, http://www.silverlining-network.com
Industry: Design
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- 2002 - present
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Dozent, Lehrbeauftragter, Lecturer
Design Factory, Int'l, http://www.design-factory.de
Industry:
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- 2006 - Dec 2009
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Gründungsmitglied, Founding Member, Gesellschafter, Associate
Busines Vitalisation Team, eG, (BizVit), http://www.bizvit.biz/
Industry: Consulting
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- 1998 - 2002
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Enterprise IG, Hamburg (aka: The Brand Union), http://www.thebrandunion.de/
Industry: Design
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- 1997 - 1998
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HLS, Henrion Ludlow & Schmidt, London, UK, http://www.henrion.com/
Industry:
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- 1995 - 1997
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Fischer & Scholz, Corporate Communication, Berlin, http://www.t-ps.de
Industry:
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- 1990 - 1991
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Grafica Foto Pubblicità, Spa ,GFP, Azzano Decimo, Pordenone, Italy, http://www.gfp.it
Industry:
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- 1990 - 1991
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GKM, Berlin, http://www.gkm-werbeagentur.de/
Industry:
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- 1988 - 1990
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Business Design Group (BDG), London, UK, http://www.bdgmccoll.com
Industry:
- Employment status
- Entrepreneur
Educational background
- Aug 1984 - Aug 1985
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Chelsea School of Art
Foundation Course in Art & Design, Certificate
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London College of Communication, LCC, aka, London College of Printing, LCP
Graphic Design, BA (hons)
Chelsea School of Art, London, Jacksonville State University, JSU, Jacksonville, Alabama, USA, Freie Universität, Berlin
- Languages
- German, English, Italian
About me
Alexander Maximilian Luckow
Binger Straße 68
14197 Berlin, Germany
Brandcreation KG
Büro Berlin:
Binger Straße 68
14197 Berlin, Germany
Büro Wien:
Viriotgasse 2/4
1090 Wien, Austria
Cellphone + 49 (0) 177-821 72 58
Office + 49 (0) 30-398 00 82-21
Fax + 49 (0) 30-263 91 73-02358
E-mail:
alexander.luckow@gmail.com
alexander.luckow@brandcreation.eu
alex.lu@snafu.de
Url:
http://www.brandcreation.eu http://www.alexanderluckow.de http://www.linkedin.com/in/alexanderluckow Date of birth:
16 August 1961
Recent work experience
• Since November 2006:
Founding Partner of ›Brandcreation™ KG‹ (Vienna, Berlin, Hamburg)
Corporate and product branding consultants – brand creation, continuation and mangement,
identity design, sensory branding and brand seminars
http://www.brandcreation.eu Clients: QUELLE AG, Primondo GmbH, Maria Pieper Naturkosmetik, Salzburg; Wireless Distribution
Group, McLean, Virginia, USA; OVG (Hamburg Mannheimer), Charité (Berlin); Business Vitalisation Team eG;
sys Beteiligungen AG, ZELFMADE Veranstalungen GmbH, Hamburg & al.
• Since September 2002:
Independent Brand and Design Consultant
Direct clients: QUELLE AG, Deutsches Kammerorchester Berlin, HMH Hamburger Medienhaus & al.
Collaboration with agencies: BMW, Sandoz, Euvia Media (9Live ), Amango, Simyo, Readybank,
TeamBank, Hoerbiger AG, Unitymedia, Arena TV & al.
(Agencies: Phase 4, München; Landor Associates, Hamburg; Nulleins, Berlin;
Success-Identity, Hamburg; Café Palermo, Hamburg /Berlin; CDC, Wien)
Teaching / lectures & talks / coaching
Since June 2008: part time lecturer at the KISD, Köln International School of Design
http://kisd.de Since March 2008: part time lecturer (Corporate Branding class) and examiner
at the BTK, Berliner Technische Kunstschule (Akademie für Gestaltung)
http://www.btk-ak.de Since February 2006: part time lecturer at the University Vienna (Faculty of Social Science/
Institute for Media Studies): Corporate Branding seminar
http://www.univie.ac.at http://www.public-communication.at Since October 2002: part time lecturer (Corporate Branding class), exams coach and examiner
at the Design Factory Int. (DFI), International College of Communication Art and New Media
http://www.design-factory.de Since 2001: regular contributor of lectures, talks and workshops:
Euroforum, Typo Berlin, Face2Face, Miami Ad School, HTWG, University Vienna, TDC, TGI, BBU et al.)
Work experience (history)
• Nov 98 – Aug 02: Enterprise IG, Hamburg
(a.k.a The Brand Union / Winderlich Enterprise IG / Windi Winderlich Design)
Creative Director Corporate Branding
Clients: Quelle AG, Tenovis, DaimlerChrysler Bank, MercedesBenz Lease Finanz, DaimlerChrysler Aerospace,
Igepa Group, Dresdner Kleinwort Wasserstein, Westfalia Van Conversion, Serviceforce, Beos, DG Panagora,
Demeter, Frankenwälder, RWE, Siemens Verkehrstechnik, Deutsche Bahn, DM Drogeriemarkt, KKF.net,
Axel Springer, Aral, Deutsche Post, Festo, Club Med, Portola, Literaturhaus Hamburg, ZDF Hansetreff,
Bundeswettbewerb Gesang Berlin, & al.
http://www.thebrandunion.de • 97 – 98: Henrion, Ludlow & Schmidt London
Senior Designer / Project Manager; Corporate Identity
Clients: OBI, J. W. Ostendorf, Miele, Deutscher Investment-Trust, Oriflame, E-Plus, & al.
http://de.wikipedia.org/wiki/Henrion_Ludlow_Schmidt • 95 – 97: Team Peter M. Scholz Corporate Communication, Berlin
(a.k.a Fischer & Scholz Corporate Communication GBR)
Senior Art Director / Project Manager; Corporate Identity
Clients: Deutsche Post AG, Bankgesellschaft Berlin AG
http://www.t-ps.de/ • 94 – 95: Leo Burnett Advertising spol. s r.o. Prague, Czech Republic
Senior Art Director, Advertising
Clients: EuroTel, Philip Morris, Procter & Gamble, Vitana, Gambrinus
(Campaigns, promotion materials, direct mail)
http://www.leoburnett.cz • 91 – 94: Freelance Art Director/ Graphic Designer in Berlin and Prague
Development and design of brandmarks and identity systems, literature, advertising campaigns,
newspaper ads, promotional posters, publicity materials, signing systems, packaging, newspaper design,
copy translations (English to German), supervision of production
– Agencies Prague: DMB&B, D’Arcy Masius Benton & Bowles, Inc.,
Leo Burnett Advertising spol. s r.o.
– Agencies Berlin: GKM Werbeagentur GMBH, Sedley Place Design Gmbh, Design Pur, C & C Atelier Gesellschaft
für Conception und Communication mbh, I,tem Werbeagentur Gmbh & Co KG, M.T. Schröder & Partner,
Sisyphos Werbeagentur GMBH, UVA Werbeagentur mbh Potsdam, Melzer & Partner Werbeagentur Gmbh,
Contur Gesellschaft für Communication & Design mbh, Gratschov & Partner, Up Grade Event Marketing &
Promotion Services, Partner Werbeagentur Gmbh & al.
– Clients through agencies: Debitel, Coca-Cola, Eternit, Tekbau, Skoda, Lynar Hairspray, Bassman & Partner,
Massox, der Tagesspiegel, Edeka, & al.
– Direct clients: Pinnow Industrietechnik Gmbh, Sanacell Handelsgesellschaft mbh, IBM (ipsc) Deutschland & al.
• 90 – 91: Grafica Foto Pubblicità Spa (GFP) Azzano Decimo, Pordenone, Italy
Designer; Catalogue design, photo art direction, brochures, posters, logotypes and symbols
http://www.gfp.it • 88 – 89: Business Design Group (WPP) London
(a.k.a BDG McColl)
Junior Designer; Brochures, leaflets, annual reports, visual identities, wayfinding, exhibition design
http://www.bdgmccoll.com Education
• 85 – 88: London College of Communication
(aka London College of Printing)
BA (hons) Grafik-Design (2:1)
http://www.lcc.arts.ac.uk/index.htm • 84 – 85: Chelsea School of Art, London
Foundation course in art and design
http://www.chelsea.arts.ac.uk/index.htm • 82 – 83: Jacksonville State University, Jacksonville, Alabama USA
General studies (Including: drawing, art history, and philosophy)
Member of the International House Program (Culture exchange programme) Rotary scholar
http://www.jsu.edu/depart/ihop • 81 – 82: Freie Universität Berlin
Philosophie & al.
http://www.fu-berlin.de • 72 – 80: Evangelisches Gymnasium zum Grauen Kloster, Berlin
(Humanistisches Gymnasium: Latin, English, classical Greek)
Abitur (University entry certificate)
http://www.kloster.be.schule.de Professional associations
• Founding member of the Silverlining Network,
a multynational alliance of independent brand creation and design consultancy companies
in Europe, the USA and Asia.
http://www.silverliningnet.com • Founding member of Business Vitalisation Team, eG (BizVit),
an international alliance of business consultants.
http://www.bizvit.biz • Type Directors Club (TDC), New York
(member of the German committee)
http://www.tdc-ny.de http://www.tdc.org • Chartered Society of Designers (CSD,) London
http://www.csd.org.uk • Lifetime member of the Alumni Association,
Jacksonville State University, Jacksonville, Alabama, USA
http://www.jsu.edu/alumni • Alumni University of the Arts London
http://www.arts.ac.uk Languages
German (native tongue), English (fluent spoken and written), Italian (basics)
Computer skills
• Experience with the Macintosh operating system and software since 1988
Language German (Native tongue), English (fluent spoken and written), Italian (Basics)
Further skills / interests
• Jazz guitar
• Philosophy
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Contacts
Wolfgang Beinert, Ulrich Wilbert, Markus Gerlich, Katharina Rubbert-Störmer(More contacts may only be viewed by registered member)