Ana Maria Zumsteg
Angestellt, Global Lead RNPS - Customer Experience Program, Zurich Insurance Company Ltd
Zürich, Schweiz
Werdegang
Berufserfahrung von Ana Maria Zumsteg
Bis heute 11 Jahre und 2 Monate, seit März 2013
Global Lead RNPS - Customer Experience Program
Zurich Insurance Company Ltd
Responsible for orchestrating the implementation of a global customer loyalty program centered on the intersection between net promoter score’s driver (NPS) trends, revenue growth, and the lifetime value of a customer. Manage global budgets obtaining significant discounts on a year on year basis. Coordinated global improvement programs leading to statistical reliable increase in customer satisfaction scores, product density and loyalty.
1 Jahr und 2 Monate, Jan. 2012 - Feb. 2013
Head of Sponsorship Development Program - Group Marketing
Zurich Insurance Company Ltd
Led the creation of policies and training to streamline Zurich’s sponsorship investment portfolio, including a robust sponsorship audit. Employed decisive judgment to formulate best practices for acquiring sponsorships that fit Zurich Insurance’s brand and objectives. Supplied guidelines on connecting with target audiences and assessing potential risks and benefits. Delivered multi-platform tools to aid in the identification of partnerships and support activation plans.
3 Jahre, Jan. 2009 - Dez. 2011
Head of Marketing Planning - Group Marketing
Zurich Insurance Company Ltd
Spearheaded the creation of an international marketing planning process including determining quarterly goals and merging marketing and operational functions. Evaluated marketing plans and performance reviews to identify measures to meet the increased demands for higher efficiency, better processes, and quicker execution.
2 Jahre und 1 Monat, Jan. 2007 - Jan. 2009
Marketing Manager International Business - Latam, APAC and MEA
Zurich Insurance Company
Presided over marketing operations throughout units across emerging markets including 12 countries in Latin America, the Asia Pacific, and South Africa. Guided end-to-end marketing optimization by formulating marketing strategy, developing key performance indicators, identifying best practices, and aligning marketing budgets to business objectives.
3 Jahre und 3 Monate, Okt. 2003 - Dez. 2006
Group Head of Events - Group Marketing
Zurich Insurance Company
Responsible for creating and leading a brand aligned, business driven, and world class events strategy globally. Successfully orchestrating a global audit of events, defining brand standards, developing and deploying training modules and creating a Zurich specific ROI methodology reverting on considerable savings and increase in business outcomes.
Sprachen
Englisch
Muttersprache
Deutsch
Fließend
Spanisch
Muttersprache
Französisch
Grundlagen