• André G. van der Sanden
André G. van der Sanden

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André G. van der Sanden

directeur - eigenaar

(The company name is only visible to registered members)

  • 2283SC Rijswijk [The Hague Area]
  • Netherlands

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Personal information

Professional experience

  • Employment status
    Entrepreneur

Educational background

  • Languages
    Dutch (First language), German (Good knowledge), French (Good knowledge), English (Fluent), Italian (Good knowledge)

About me

! C A T C H W O R D S ! for Hausman's activities are:
Public relations & Communication, TV entertainment, Special Bookings & Music Tours, Promotion, Management for Artists, Musicians, Actresses & Actors.
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Hausman productions is a management and consultancy agency that many years ago already expanded its businesses outside the Dutch borders. Relationships were established with media partners in Italy and likewise with partners in Spain.

A few examples of the services of Hausman are:
+ identity building and identity maintenance,
+ choice of repertory for musicians,
+ personal career coaching for actors & actresses,
+ mediation in special bookings and TV broadcasts,
+ music, dance & theatre tours,
+ advice and consult in various entertainment contracts, or
+ digital music rights.

So, in order to cater for the entertainment community in a professional way we at Hausman soon started to build up a solid network of international partners. And this time a guarantee exists, that gives artists & musicians, dancers & actors, and others as TV & film producers, moderators or concert promoters a chance to obtain the support they are looking for in the fast-paced world of today.

Lately Hausman productions moved also into infomercials for TV with these topics: music, fashion & lifestyle, gastronomy cooking, fine wine and traveling. This was done to really and effectively offer a full 360 degrees service package. The reason behind this latest expansion: showing both customers and friends how much Hausman cares and values them, especially in their respective professions and crafts.

S u m m a r y of specialties:
In-depth advice, consult and mediation for artists & musicians, actresses & actors, and other entertainment specialists like TV producers, casting agents, moderators or concert promoters. Yes, we offer independent music publishing & video services too.

E X T R A Information
Hausman's Artist Support Program renders the following services:
1 - A & R artist representation
2 - Booking Agency
3 - Promotion on Music Conferences & Festivals

Hausman's Music Publishing Program offers:
1 - Consulting. including advertising campaigns
2 - Internet Radio Promotion
3 - Song Plugging, Music Licensing
4 - CD/DVD/Blue-Ray Niche Marketing Plan

Hausman's Sponsorship Program presents:
1 - Preparation, acquisition & implementation of sponsor finding
2 - Package deals with potential sponsors, thus improving success rate
3 - Budget planning, marketing plans and project direction

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A) Question:
- What does HAUSMAN exactly mean with "identity building and identity maintenance" ?
Answer:
- Well, let's say a singer-songwriter who is in his mid thirties suddenly sees his audiences drop dramatically at life performances, and DJ's from local radio stations who don't put him on their playlists anymore or his CD sales hitting an all-time low. Then, this artist asks Hausman for some advice and we try to help him out restoring his musical identity. And in doing so the artist gains momentum again and is back on his artistic tracks.

B) Question:
And, what does HAUSMAN actually mean with “choice of repertory“ ?
Answer:
- Good question ! Say, this sexy vocalist loves all kind of songs. Her audiences love them as well, but the people are a bit confused how to interpret her repertory. One moment this hot performer pleases her audiences with a typical lay-back Latin tune, the next moment all her fans have to sweat their bodies on the sweeping rhythms of an up-tempo rock ballad. Then, she finishes it off with a semi-classical song that once made Bocelli very popular ...
In the meantime, music journalists are putting various labels onto her music, none of them are close to describe her repertory very well. She suffers airplay, while nobody at radio stations can find a slot for her type of music or the just program format in which she will fit. The vocalist turns to Hausman for consult. We let her focus on the strong points of her repertory that optimally match her vocal capabilities. No sooner she starts her live performances again, music professionals recognize her as the next Lady of Jazzy Love Songs. She is happy, and her numerous fans are surprisingly pleased !

C) Question:
- Lately HAUSMAN productions moved into "infomercials for TV". For any particular reason ?
Answer:
- O.K., as an example: This young fashion designer wants to widen her clientèle, but is afraid of losing her grip on her niche marketing policy. With the assistance of Hausman she’s able to get a strong foothold in her fashion segment, for Hausman could offer her an online presence through in-depth product stories that is based on a special TV format: the infomercial. This way our young designer provides communication of which she believes it creates a better image of her brand and it helps building a stronger bond with her customers. And by doing so she commercially grows and becomes a better niche player …
 

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