Andreana Mercuriu

Selbstständig, Marketing Research and Communication Strategies, Andreana Mercuriu

Roma, Italien

Fähigkeiten und Kenntnisse

Qualitative marketing research and communication s
focused on identifying the insights that are most
In-depth interviews
Creative Sessions
Brainstorming. Analysis of results and writing of
Analysis of consumption styles / fruition models
Semiotic analysis
Scenario studies / Basic Research
Pre and Post Advertising
Copy Test
Triggers & Barriers
Promotion Test
Child Studies
Personal Image
Product Testing - New Product Research
Brand Stretching / Studies on brand extension
Platform Test / New product development
Customer Satisfaction
Media Research
Medical Research
Packaging Test
Restyling studies
Social and opinion research
Sensitization to social and cultural themes
Environmental themes and green marketing.

Werdegang

Berufserfahrung von Andreana Mercuriu

  • Bis heute 15 Jahre, seit Mai 2009

    Marketing Research and Communication Strategies

    Andreana Mercuriu

  • 9 Jahre und 5 Monate, Jan. 2000 - Mai 2009

    Senior Marketing Researcher

    Mesomark Group

  • 3 Jahre und 7 Monate, Nov. 1998 - Mai 2002

    Ricercatrice

    Eurispes

Ausbildung von Andreana Mercuriu

  • Sociologia - Comunicazioni e Mass Media

    Università La Sapienza, Roma

Sprachen

  • Italienisch

    -

Interessen

Marketing
Psychology
Graphic & Photography
Cinema
Jazz
Opera & Classical Music
Trekking
Sailing.

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