Andreas Lev Mordechai Thoma

Selected Cases o Development of a brand and business strategy for a charity organization including a 2-year executive coaching. o Development of a sales and marketing plan for a start-up in the field of training and education. o Development of a marketing strategy and set-up of a new pricing structure for a visual artist. o Freelance support for strategic and brand agencies.

01/2019-12/2021: Development of a change management strategy for the introduction of a digital business platform, newly built online shops and a new business model in 28 markets in EU 05/2021: Change lead for portfolio re-design in Europe, SA and ANZ. Member of the regional transformation office 11/2021: Change lead for the re-organization of SA market cluster. Development of change management activities for the introduction of a new business model, a digital shopping platform and the portfolio re-design

Member of the management board & team lead of 5 consultants. Responsible for 2 key accounts and the business development. Selected Cases o Strategic development & implementation of a lead generation campaign for Zeiss Microscopy o Development of a value proposition for Osram Opto Semiconductors & its sub-segments o Development of a value proposition for Oerlikon Additive Manufacturing and set-up of communication strategies for the inhouse start-up o Interim mandate as Head of Market Communications

Strategic brand building for 29 European markets; development and execution of integrated media campaigns (ATL & BTL) with focus on Ukraine, Turkey, Romania, Italy and Germany; development of TV commercials (corporate and product brands; focus on cosmetics, food supplements and durables); CI/ CD development for European markets in cooperation with global brand team; online and social media marketing; media planning; market research, project management, lead of multi-national teams and external resources

Brand, product and corporate communication; reputation and issue management; government affairs and industry relations; Spokesperson of Amway at Working Committee for Dietary Supplements of the “Bund fuer Lebensmittelrecht und Lebensmittelkunde” (BLL)

03/ 2009 – 01/ 2010: Senior Consultant 01/ 2008 – 03/ 2009: Junior Consultant 07 /2006 – 01/ 2008: Trainee Development of integrated communication campaigns (B2B and B2C), corporate communications, marketing communications, internal communication, CSR concepts, brand building and reputation management for clients in online travel, toys and education, fast-moving consumer goods, banking and insurance, direct selling/MLM and service sectors