Andreas Bisping

Andreas Bisping

Bachelor of Arts in Economics

Marketing Specialist

(The company name is only visible to registered members)

  • 90419 Nürnberg
  • Germany

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Personal information

Professional experience (5 years, 8 months)

  • Employment status
    Employee

Educational background

  • Apr 2007 - Sep 2007
    Universität Paderborn

    Wirtschaftswissenschaften

    Master of Science: Customer Equity Management (Marketing Research, CRM) + Methoden im Controlling

  • Oct 2002 - Aug 2006
    Universität Paderborn

    Wirtschaftswissenschaften, B.A. in Economics (7 Semester RStZ)

    Statistik- und Entscheidungstheorie

  • Languages
    German (First language), English (Fluent)

About me

Something about the company / division I am working for:
 
Advanced Business Solutions (ABS), a division of GfK Panel Services, supports producers of consumer goods to solve the above task with flexible instruments, constant innovations and fact based consultancy. Surely a high ambition but a must in nowadays: only the linkage of all the business processes from production, sales and marketing to an efficient customer management will assure the creation of value in saturated markets with both, quality oriented and price sensitive consumers.
 
My job:
Analytical responsibility for the following business topics: Target Group Management and Consumption Insight
 
TGM:
 
Profiling of buyers and user target groups
 
Globalization and individualization, increasing working flexibility and mobility of consumers have a lasting effect on the target groups of the consumer goods industry. While 20 years ago gender, income and consumer behaviour allowed to predict lifestyle and buying behaviours, today it is essential to combine living circumstances and lifestyle, moral concepts and attitudes to a complex consumer insight in order to identify the drivers of consumer behaviour.
 
Relevant questions, to which GfK Target Group Management gives answers, are among the others:
 
*
Which relevant target buying groups exist in a market?
*
What are the potential target groups of a brand?
*
Who buys/consumes/uses a brand?
 
The above will be answered by the following analysis:
 
*
MMA: GfK Market Mapping Analysis (Buying target group)
*
TGP: GfK Target Group Profiler (Potential target groups)
*
CIS: GfK Consumption Insight (Link of the buyer- and the user profils as well as consumption patterns)
 

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