Arndt Carstens
Dipl.Betriebswirt & Markt/Medienforscher
Manager Lead Management & New Media Strategy(The company name is only visible to registered members)
- 50420 Köln
- Germany
Personal information
- Haves
- Beratung und Management von: Strategie, Marketing, Social Media Strategy, eCommerce, Online Brand Communities, Direct Marketing, internationale X-Channel Promotions, Consumer-Loyalty Programs, Motorsport Sponsorship, BTL, Marktforschung, Datamining, Leadmanagement, Kundenbindung, Portfolio & Price Management, Brand Equity Building, Brand Contribution & Revenue, Pricing Strategy, M&A, FMCG, Automobile
- Interests
- Snowboarden, MotoX, Homecinema, Audiophile Music, Sportboot, Fotografie, Denken
- Groups
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Professional experience (16 years, 9 months)
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Jan 2009
- present
(3 years, 5 months)
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Manager Lead Management & New Media Strategy
(The company name is only visible to registered members)
Industry: Automotive
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Jan 2009
- present
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Jul 2008
- Dec 2008
(6 months)
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Leiter Produktmanagement & Marketing
EUFAB GmbH, http://www.eufab.com
Industry: Automotive
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Jul 2008
- Dec 2008
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Feb 2007
- Jun 2008
(1 year, 5 months)
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Director Portfolio, Brand & Trade Strategy
JTI, JT International, JTI Romania, http://www.jti.com
Industry: Consumer Goods, Tabakwaren, Zigarette, Konsumgüter, Direct Marketing, One to One, Internet, Below the Line, BTL, Marketing Strategie, Marktforschung, CRM, Datamining, Kundenbindung, Portfolio & Price Management,
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Feb 2007
- Jun 2008
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Feb 2003
- Jan 2007
(4 years)
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JT International Germany GmbH, JTI, http://www.jti.com
Industry: Consumer Goods
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Feb 2003
- Jan 2007
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Mar 2002
- Feb 2003
(1 year)
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JT International Germany GmbH, JTI, http://www.jti.com
Industry:
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Mar 2002
- Feb 2003
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Apr 2001
- Feb 2002
(11 months)
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JT International Germany GmbH, JTI, http://www.jti.com
Industry:
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Apr 2001
- Feb 2002
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Nov 1998
- Mar 2001
(2 years, 5 months)
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R.J. Reynolds GmbH, RJR, Reynolds Tobacco, http://www.rjrt.com
Industry: Consumer Goods
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Nov 1998
- Mar 2001
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Sep 1995
- Oct 1998
(3 years, 2 months)
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R.J. Reynolds, RJR, Reynolds Tobacco, http://www.rjrt.com
Industry: Consumer Goods
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Sep 1995
- Oct 1998
- Employment status
- Executive
Educational background
- 1995 - 1998
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VWA, Verwaltungs- und Wirtschaftakademie, Bochum
Marketing & Sales, Diploma
- Languages
- German (First language), English (Fluent)
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Contacts
Güncem Campagna, Roman Retzbach, Stefan Schlenk, Thorsten Kirmes(More contacts may only be viewed by registered member)