Axel Hoehnke
Dipl.-Kfm.
VP Strategy(The company name is only visible to registered members)
- Hamburg
- Germany
Personal information
- Wants
- Publisher, Global App Developer, Media Owner
- Haves
- all things mobile, Innovation, Media Optimization, Mobile Advertising, Expertise zur Integration des Mobile Channels, Mobile Retail, Mobile Healthcare, Mobile Advertising, Matchmaking, Expertise zur Integration von Location Based Advertising, Expertise zur Integration von Online Werbeplattformen, YieldManagement
- Interests
- Mobile Retail, Mobile HealthCare, Mobile Advertising
- Organizations
- MobileMonday, (Founder MoMo Hamburg), MLOVE, Hamburg-Media.Net, Business Club Hamburg, BVDW
Professional experience
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(The company name is only visible to registered members)
Industry: Online Media, mobile, advertising, technology
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- 2002 - present
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sembassy gmbh, http://www.sembassy.com
Industry: Information Technology & Services, Targeting, Media Monetization, Gaming, Content Syndication, Content Distribution, Wireless, Business Intelligence
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Jan 2008
- Jun 2009
(1 year, 6 months)
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microsoft atlas, http://advertising.microsoft.com/publishersolutions
Industry: Consulting, Digital Media, Interactive Gaming, Ad Serving, Content Distribution, Targeting, IP-Intelligence, Mobile Services; Yield Monetization, Mobile Services
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Jan 2008
- Jun 2009
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Jan 2001
- Feb 2002
(1 year, 2 months)
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IconMedialab Deutschland, http://www.iconmedialab.com
Industry: Internet
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Jan 2001
- Feb 2002
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Jul 1999
- Dec 2000
(1 year, 6 months)
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Leiter Business Unit E&M Commerce
Elisa Deutschland, http://www.elisa.com
Industry: Telecommunication
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Jul 1999
- Dec 2000
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Jan 1998
- May 1999
(1 year, 5 months)
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Vertriebsleiter Nationale Ketten
Thomson Multimedia, http://www.thomson.net
Industry: Consumer Electronics
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Jan 1998
- May 1999
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Jul 1994
- Dec 1997
(3 years, 6 months)
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Premiere, 1994 - 1997, http://www.premiere.de
Industry: Entertainment
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Jul 1994
- Dec 1997
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Jul 1992
- Jun 1994
(2 years)
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Mars , 1992 - 1994, http://www.mars.com
Industry: Food
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Jul 1992
- Jun 1994
- Employment status
- Entrepreneur
Educational background
- Dec 1986 - Mar 1992
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Christian Albrechts Universität Kiel
Betriebswirtschaftslehre, Diplom Kaufmann
Absatz- und Innovationsmanagement
- Languages
- German, English
About me
Development and execution of Go To Market Strategies for mobile and advertising technology leaders like smaato and atlas solutions. (aka Microsoft Publisher Suite). Presentation for Microsoft.

Smaato, based in San Francisco, Hamburg and Singapore operates a mobile advertising optimization platform, where more than 35,000 app developers and premium publishers monetize their content on a global scale. => smaato @ xing

Co Founder and Chapter Rep of mobile monday Hamburg. MoMo is the largest mobile community worldwide and connects innovators and influencers in more than 60 countries fostering cooperation and cross-border business.
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