Axel Hoehnke

@ Microsoft Publisher Solutions
 
Microsoft Publisher Solutions bietet Verlagen & Vermarktern Lösungen, das richtige Werbemittel, zum richtigen Zeitpunkt dem richtigen Besucher auszuliefern und den resultierenden Erfolg in Echtzeit zu überwachen.
 
www.rapt.com
 
Webinar: http://www.rapt.com/documents/webinar-media/index.htm
 

 
@ IP Targeting
 
Intelligentes IP - Targeting erkennt den Aufenthaltsort des Internetnutzers und damit korrelierende Faktoren binnen Millisekunden! DigitalEnvoy hat 1999 den Gold Standard dieser Branche definiert [Kundenliste: AOL, Microsoft, atlas, Verisign, Advertising.com, Disney, Doubleclick, nacamar, omniture, indextools, Adtech ...]
 
@ English Extract:
 
As targeting technology improves, Web sites are increasingly blocking groups of visitors and carving the Web into smaller chunks – in some cases, down to a ZIP code or employer.
 
The technical possibilities do allow a company to be multi-faced based on who they think is visiting. A company, for instance, might show different prices when competitors visit; a political candidate might highlight crime-fighting in one area, jobs in another.
 
The laws for copyright and licensing and the business rules are different in every country, so it's important the content providers be given a facilitating technology. Pre-existing local TV rights block the web cast. Content delivery networks began offering soccer games and movies restricted to specific countries, and Art.com coded its Web site so Americans automatically see prices in dollars, Germans in euros.
 
Here's how geo-targeting works:
 
Each computer on the Internet has a unique numeric address akin to a phone number. It is generally assigned to the user's Internet service provider, or ISP, a university or a company, and a database matches such assignments to the location the network has registered. But a company's addresses may all be registered to headquarters, though it has branch offices worldwide.
 
Tracing
 
An ISP like America Online may route its customers' traffic through a single gateway, making AOL users in California appear to come from Virginia. So companies like Digital Envoy or Akamai Technologies refine that database, tracing data packets as they zip through "traffic cops" known as routers, thus narrowing the actual location of each address. It requires a lot of rolling up your sleeves and learning very deeply how do various carriers work, how AT&T sets up its network, how that's different from Level 3 and EarthLink,"
 
Digital Envoy overlays data on Fortune 500 companies and their industries, so Web sites can target ads, say, to high-tech personnel. It also marries ZIP codes with census data to create demographic profiles. Far from splitting the Web, geo-targeting proponents say, the technology makes the Internet more meaningful to a global audience. AOL can distribute Web traffic more efficiently, and MSNBC.com is thinking of customizing news by time zones.
 
The technology permits sports leagues and movie studios to offer content they would otherwise keep offline because of territorial licensing restrictions