Axel Schäfer
Diplom-Betriebswirt (BA)
Marketing Leader - Smarter Commerce & Smarter Cities Europe(The company name is only visible to registered members)
- 81829 München
- Germany
Personal information
- Haves
- 13+ years experience, International Marketing, Branding, Re-Branding Initatives, Direct Marketing, Strategic Marketing, Market Management, Market Analysis, Market Planning, Pipeline Management, integrated Marketing Communications, Enterprise Marketing Management, EMM, Customer Relationship Management, CRM, Campaign Management, Marketing Ressource Management, MRM, People Management, Kampagnen-Management, Database Marketing, Interaktives Marketing, Interactive Marketing, Web Analytics, Social Media, Marketing Automation, Demand Generation, E-Mail Marketing, Dialog Marketing, Direktmarketing, B2B Marketing, Give-aways, Collaterals, Localisation, multicultural experience, empathy
- Interests
- International Contacts, travelling, Photography, family and friends, good food, beergardens, -)
Professional experience (15 years, 10 months)
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Feb 2008
- present
(4 years, 4 months)
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Marketing Leader - Smarter Commerce & Smarter Cities Europe
(The company name is only visible to registered members)
Industry: Information Technology & Services
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Feb 2008
- present
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Feb 2008
- Apr 2011
(3 years, 3 months)
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Senior Marketing Manager Central EMEA
Unica, an IBM Company, http://www.unica.com
Industry: Marketing & Advertising
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Feb 2008
- Apr 2011
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Aug 1998
- Dec 2009
(11 years, 5 months)
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Industry: Marketing & Advertising
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Aug 1998
- Dec 2009
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Jul 2005
- Feb 2008
(2 years, 8 months)
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European Computer Telecoms Group, http://www.ect-telecoms.de
Industry: Telecommunication
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Jul 2005
- Feb 2008
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Feb 2005
- Jul 2005
(6 months)
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Industry: Marketing & Advertising
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Feb 2005
- Jul 2005
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Jan 2003
- Feb 2005
(2 years, 2 months)
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Account Manager (DM / Collaterals / CRM) EMEA
Pepper AG, http://www.pepperglobal.com
Industry: Marketing & Advertising
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Jan 2003
- Feb 2005
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Oct 1999
- Dec 2002
(3 years, 3 months)
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Industry: Marketing & Advertising
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Oct 1999
- Dec 2002
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Aug 1996
- Sep 1999
(3 years, 2 months)
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HELMAS Werbe- und Freizeitprodukte
Industry: Marketing & Advertising
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Aug 1996
- Sep 1999
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Jun 1997
- Sep 1997
(4 months)
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Communications Agency Lorch & Lauxmann, http://www.callstuttgart.de
Industry: Marketing & Advertising
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Jun 1997
- Sep 1997
- Employment status
- Executive
Educational background
- Aug 1996 - Oct 1999
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Berufsakadmie Stuttgart
Marketing & Handel, Diplom-Betriebswirt (BA)
- Languages
- German (First language), English (Fluent), Spanish (Fluent)
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