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Bahadır Burak Evren

Web & Digital Media Director

(The company name is only visible to registered members)

İstanbul
Turkey

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Personal information

Wants

A better life for everyone, inner peace, wisdom
Haves

Know-how, passion for life, desire to be succesful, listener, good judgement
Interests

Motorcycles, f1, guitar
Groups

Professional experience (16 years, 9 months)

Dec 2009 - present
(2 years, 6 months)

(Only visible for registered members)
Mar 2009 - present
(3 years, 3 months)

Ideologist

Freelance Consultant, http://www.sanal-hayat.net

Industry: Internet
Nov 2007 - Mar 2009
(1 year, 5 months)

Digital Media Director

Fox International Channels

Industry: Broadcast Media
Mar 2005 - Oct 2007
(2 years, 8 months)

Director, Marketing and Product Development

Mynet, http://www.mynet.com

Industry: Broadcast Media, Media
Dec 2004 - Mar 2005
(4 months)

Marketing Manager

Toys'r US Türkiye

Industry: Retail
Apr 2000 - Dec 2004
(4 years, 9 months)

Client Services Director

Momentum İstanbul, http://www.parsmccann.com.tr/momentum.htm

Industry: Marketing & Advertising
Jul 1998 - Apr 2000
(1 year, 10 months)

Group Director

Pars McCann, http://www.parsmccann.com.tr

Industry: Marketing & Advertising
Oct 1996 - Jun 1998
(1 year, 9 months)

Advertising sales

VW Türkiye, http://www.vw.com.tr

Industry: Automotive
Feb 1994 - Feb 1995
(1 year, 1 month)

Brand manager

BAT Central Asia A.O., http://www.bat.com

Industry: Consumer Goods

Employment status

Employee

Educational background

Sep 1988 - Jun 1994

University of Istanbul, Business Administration BSc
Business Adm

Marketing Finance

Languages

German, English, French, Turkish

About me

Bahadır Burak Evren
Born on 21stof August,1970. Married with two children
Contact info :
Email: burak.evren@burakevren.com - bburakevren@gmail.com
GSM: +90(532)7808624
Linkedin:

http://www.linkedin.com/in/burakevren
Skype : burak_1970
Experience:
TTNET A.Ş. ( A Member of Türk Telekom Group) İstanbul, December 2009 – today
Director, Web and Digital Media
TTNET is the no.1 BB internet operator with over 6 million subscriber with an annual turnover around 1.5 billion USD.
Development of TTNET Internet media strategy ( internet media ,SEM, social media and general web development strategy)
Development and construction of all TTNET web properties
Responsible for the construction of interactive media and web development team.
Responsible for building of Product Marketing Team. (Consulting to Marcom and Product Development Teams)
Initiative to build advertising sales operation for TTNET with TT Strategy Group.
Initiative to build advertising infrastructure for TTNET.
Reklamz Internet Advertising Agency,Istanbul, April 2009 – December 2009
CIO (Board Advisor)
Reklamz is the no.1 independent ad network in Turkey, representing 120 web sites which includes MySpace, Hi5, Eksisozluk,Yonja, Maraton.
New business development. Development of new business lines for Reklamz group which
includes web ventures and new technology investments.
Managing Reklamz's web ventures fizy.com and qaraoke.com
Ad server Infrastructure development
International Publisher relations
Strategic business development support for local publishers.
Intercompany communication development between group companies
Re-organisation of Holding Companies SEM, Linkz and Reklamz
Long and mid-term strategy development.
Fox International Channels,Istanbul, Oct 2007 – March 2009
Director, Digital Media
Managing (.Fox Networks) business in Turkey: Turkey’s first global online ad network
consisting of 21 offices globally. Turkey is the second office opened in Europe. Profitable
by the end of the initial fiscal year.
Managing all web business inTurkey : Build up of the local web sites for Fox Channels
(National Geographic, Baby TV, Fox Life, Fx). Development of CMS infrastructure.
Responsible for all Emerging Markets which includes Greek,Russia, Poland, Portugal Spain and other East European markets.
Managing all digital content business for Fox in Turkey: Digital content development,
project development with GSM operators and IPTV platforms for Turkish market.
Mynet A.Ş., Turkey, Istanbul, July 2007 – October 2007
Director, New Business
Portal and product strategy development: New services, idea generation, project
development. Development process follow-up.
Strategic buyout decision: New web property and technology buypot proposals, decisions
and negotiations for Mynet. Planning and implementation of all M&A activities
New product development
Management of all external business relations for Mynet A.Ş.
Mynet A.Ş., Turkey, Istanbul, July 2006- July 2007
Director, Marketing and Product Development
Alignment of product - marketing departments and strategies for all Mynet services and
channels.
Management of product development and marketing team together
Implementation of new brand management system in marketing department
Construction of general product and marketing strategy
Construction of Mynet future expansion and development strategies.
Reporting directly to CEO
Mynet A.Ş., Turkey, Istanbul, October 2005 – July 2006
Product Planning and Development Manager
Planning of all new business projects for Mynet and enhancement of the existing products
Product management, product development
Improvement of all Mynet services
Development of new product and content alliances
Research and feasibility study for new projects
Presentation of new products to the board of the company
Reporting directly to CEO
Mynet A.Ş., Turkey, Istanbul,March 2005 – Oct 2005
Marketing Manager
Development of communication strategies for Mynet, product management and new
product development, managing all the related channels for implementing the
communication strategies ATL and BTL.
Product management, new product development
Improvement of all Mynet services and channels, content development and
management
Developing all the marketing and pr projects to implement the strategies on the field.
Managing agency relations. Managing all the related production work (print houses,
promotion materials, etc.)
Toys’R Us Turkey , Istanbul, Dec 2004 –March 2005
Marketing Manager
Development of communication strategies for Toys’r Us in Turkey, managing all the
related channels for implementing the communication strategies ATL and BTL.
Developing all the marketing and pr projects to implement the strategies on the field.
Managing agency relations. Managing all the related production work (print houses,
promotion materials, etc.)
Momentum Turkey (A member of McCann Erickson World group ) Istanbul,March 2000-Dec 2004
Client Services Director
Planning and organization of all BTL communication plan for clients in company portfolio.
(Goodyear, Renault, Tetra Pak, Motorola, Nestle, Oyakbank, Oyak Emeklilik,Oypa, Toys'r Us Jack Daniel’s; etc.)
Overall communication strategy development (PR, Event, Field Services, Creative)
Overall product and corporate strategy consultancy
To control the quality of the services provided to the clients and finding ways to improve
the service quality.
Overall coordination of the client group.

Pars / McCann Erickson (A member of McCann Erickson World Group), Istanbul, July 1998-March 2000
Group Account Director
Account Director for General Motors Turkey Division (Opel Turkey), Goodyear Turkey and
Mastercard Turkey Division.
ATL communication strategy development and application for Turkish Market.
Planning and organization of all advertising activities for Opel, Good Year and Mastercard
brands.
Follow – up and evaluation of competitive activities in terms of communication.
Product based strategy development.
Doguş Automotive Industries, VW Commercial Vehicles, Istanbul, January 1998-June 1998
Public Relations and Advertising Supervisor
Product based strategy development and application.
Selecting right product for the right segment, product differentiation and competitive
benchmarking.
Development of communication strategies together with the advertising and Public
Relations agency.
Supervising all marketing, communication and promotional activities.
Doguş Automotive Industries, VW Commercial Vehicles, Istanbul,
October1996-January 1998
Marketing Expert
Market evaluation for Volkwagen products in Turkey.
Product and Communication Strategy development for : Volkswagen Transporter, Volkswagen LT, Volkswagen Caddy.
British American Tobacco Central Asia Ltd., Tashkent, Uzbekistan,
August1994-February 1995
Brand Manager for Kent, Lucky Strike and Hollywood brands in Central Asia
Brand and regional marketing strategy development
Local product development ( development of new local products within the quality
standards of the local customer with the local production facility located in Tashkent ,
Uzbekistan)
Organization of all promotional and marketing events.
Brown & Williamson Liasion Office (A member of British American Tobacco), Istanbul, February 1994-August 1994
Marketing Representative for Central Asia and Caucasus
Evaluation of the Central Asian and Caucasian markets.
Organization of all promotional and marketing events.
Sales planning including yearly volume planning and budgeting.
Retail Marketing. All marketing activities organized at retail points
Production of point of sale materials and promotional event planning.
British American Tobacco Netherlands BV., Amsterdam, Netherlands,
October 1993-December 1993
Marketing Trainee
Brand Evaluation for Barclay and Lucky Strike for the BENELUX ( Belgium, Holland,
Luxembourg ) market
Records Management. Control and filing of all the records created in the system.

Conferences and Training:
Nov 2008 Ad Tech NY, NY, USA
Feb 2007 Casual Gaming Conference Amsterdam, Netherlands
Feb 2006 Casual Gaming Conference Amsterdam, Netherlands
Feb 2005 Retail Advertising Conference Chicago, USA
April 2003 Momentum Directors Conference Stockholm, Sweden
October 1999 General Motors Account Director’s Conference Zurich, Switzerland
June 1999 General Motors Brand Strategy Workshop, Amsterdam, Netherlands
Strategic planning
Brand marketing tools
Strategy development
May 1999 Quality Network Marketing Systems by STRAT X, Paris, France
Brand Positioning
Market Segmentation
Portfolio Management
Market Simulation
December 1994 European Marketing Conference by BAT ,Madrid, Spain
Marketing trends in 2000
March 1991 AIESEC European North American Congress, Valladolid, Spain.
July 1991 TMI PDR, Istanbul Turkey
Putting People First
August 1990 AIESEC European North American Leadership Seminar, Zadar, Yugoslavia.
Training the trainer
Involving your audience
Project planning and budgeting