Bastian Purrer

International Chief Marketing Officer at Zalora South East Asia (portfolio company of Rocket Internet)

Working with collegues in Berlin, Asia, the Middle East, South America and Africa. Deployed globally to build up strong Online Marketing teams and optimize existing setups in rocket speed to rock e-commerce worldwide!

Managing the global online marketing efforts for a new and disruptive social gifting service. Managing efforts and team members in New York, Berlin and Sao Paulo to ensure user acquisition and activation in all markets. Using different social media and performance marketing channels. Helping to develop and optimize our product from a marketing perspective.

DIRECTOR OF ANALYTICS AND SEM May 2011 – March 2012 - Focus areas are Search Engine Marketing - Facebook Advertising, Display Marketing, Search Engine Optimization - Marketing for 40 markets all over the world. INTERNATIONAL MARKETING MANAGER February 2011 – May 2011 - Built Groupon’s presence in Tokyo and Seoul. HEAD OF GOOGLE ADWORDS DISPLAY MARKETING May 2010 – February 2011 SOCIAL MEDIA MARKETING AND DATA ANALYTICS February 2010 – May 2010

Praktikant im Bereich Global Banking - Relationship Management - German MidCaps

Leitung eines sechsköpfigen Teams. Organisation einer viertägigen Konferenz mit 150 Teilnehmern und 13 Workshops. Erfahrung in Teamführung, Firmenansprache, Koordination und strategischer Planung.

Business Administration, Politics

Internationales Management, Risiko- und Versicherungsmanagement, Entrepreneurship