Benedikt Hanswille

Dipl.-Kfm.

Creative Technology Director

(The company name is only visible to registered members)

80636 München
Germany

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Personal information

Wants

Produkt Manager, Contacts in mobile ecosystem, business ideas in mobile, mobile entertainment applications, new developments in mobile marketing and digital marketing
Haves

7 years experience in developing digital marketing concepts especially with regard to mobile, experience in controlling and setting up budgets for small and growth technology companies, project management, Development of mobile applications, mobile marketing and mobile internet experience, social media
Interests

Fitness, Internet, Corporate Finance, Digital Marketing, Mobile Applications, Telecommunications, Mobile Marketing, Mobile Internet
Organizations

Unit Mobile Creation in der Fachgruppe Mobile des BVDWs, MMA Germany, Referent Mobile Marketing DDA, Dozent Mobile Marketing Messe Frankfurt, bdvb, BDSU-Alumni, Intouch-Alumni, BVDW Fachgruppe Mobile, MCAD-Masterclass Artdirection
Groups

Professional experience

Jan 2007 - present
(5 years, 5 months)

Creative Technology Director

(The company name is only visible to registered members)

Industry: Marketing & Advertising, Mobile Marketing, Mobile CRM, Mobile Applications
Jan 2005 - Dec 2006
(2 years)

Senior Products Manager

12snap Germany GmbH, http://www.12snap.com

Industry: Marketing & Advertising, Mobile Marketing, Mobile CRM, Mobile Applications
Jun 2003 - Dec 2004
(1 year, 7 months)

Corporate Controller & Business Development

12snap AG, http://www.12snap.com

Industry: Marketing & Advertising
Praktikant

Siemens SBS, http://www.sbs.de

Industry:
Financial Analyst

12snap AG, http://www.12snap.com

Industry:

Employment status

Employee

Educational background

Oct 1997 - May 2003

Universität Regensburg, University of Birmingham
Betriebswirtschaftslehre, Dipl.-Kfm.

Finanzierung, Marketing, Innovations- und Technologiemanagement

Languages

German, English

About me

As the Creative Technology Director at 12snap, I am leading our creation team and being responsible for innovation and trends in mobile.

I am responsible for mobile and digital marketing concepts and programs for major blue chip and small companies like Nokia, GlaxoSmithKline, O2, Vodafone, McDonald's and other.

Prior to this position I was Director of Product Management of 12snap, the department was responsible for the development of mobile application and mobile internet products to market directly to consumers and to be used within our mobile campaigns. The department was later merged with the creation department as there was a huge overlap.

In addition I am involved with the MMA Germany as the unit leader for mobile creation to promote mobile as medium and especially as a marketing channel in Germany.

These two roles combine my passion for new technology nowadays especially mobile with strategic thinking and planning and the drive to share my knowledge which runs through my life as a common thread starting in school, continuing in University in the faculty council and in my professional career.