Carena Steuer

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Carena Steuer

B. A. in Business Communication

Congress Manager / Senior Consultant

(The company name is only visible to registered members)

  • 10178 Berlin
  • Germany

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Personal information

Professional experience (11 years, 9 months)

  • Employment status
    Employee

Educational background

  • Aug 2010 - Aug 2012
    University of St. Gallen

    General Management, MBA

    • Part-time MBA programme: Programme shares the same high level of academic and practically relevant content as the Full-time MBA • MBA thesis "The myth of organisational delearning? A critical review"

  • Aug 2010 - May 2011
    ESADE Business School / University of St. Gallen

    Programme for Leadership Development (PLD), Diploma of Executive Education

    • Innovative and rigorous offering, designed to make much more effective leaders • PLD thesis "Breakout. How to get out of dilemmas with corporate governance, using the example of the EFPIA Code"

  • Apr 2004 - Mar 2007
    Hochschule für Technik und Wirtschaft Berlin (University of Applied Sciences)

    Business Communication Management, Bachelor

    • Bachelor thesis “Courage – Success Factor. Analyzing the importance of the ‘first mover advantage’ in corporate communication on the basis of games theory”

  • Languages
    German, English, Spanish, French

About me

CURRICULUM VITAE
 
EDUCATION
 
*** since 08/2010 ***
University of St. Gallen
• Part-time MBA programme: Programme shares the same high level of academic and practically relevant content as the Full-time MBA, but offers a flexible learning model (Degree: Master of Business Administration)
• MBA thesis "The myth of organisational delearning? A critical review"

*** 08/2010 -  05/2011 ***
University of St. Gallen / ESADE Business School
• Programme for Leadership Development (PLD): Executive education programme taught jointly by the ESADE Business School and the Executive School of the University of St. Gallen (Degree: Diploma in Executive Education)
• Innovative and rigorous offering, designed to make much more effective leaders
• Taught in 3 rotating locations: Switzerland (St. Gallen), Spain (Barcelona), and the United Kingdom (London)
• PLD thesis "Breakout. How to get out of dilemmas with corporate governance, using the example of the EFPIA Code."
 
*** 2006 to present ***
Stiftung der Deutschen Wirtschaft (Foundation of the German Industry & Commerce)
• Recipient of a scholarship / alumna since April 2007
 
*** 04/2004 – 03/2007 ***
HTW Berlin (University of Applied Sciences)
• Business Communication Management studies (business, marketing and communication oriented courses)
• Bachelor thesis “Courage – Success Factor. Analyzing the importance of the ‘first mover advantage’ in corporate communication on the basis of games theory.”
 
*** 2000 – 2002 ***
Apprenticeship: Banker & Insurance Expert – Dresdner Allianz Group, Berlin
• Alternate: weeks of vocational training school followed by months with learning on the job in different departments of financial, business and insurance services
 
WORK EXPERIENCE
 
*** 101/2010 to present ***
Communication & Marketing Services: Congress Manager / Senior Consultant
- A.UND.W – Communication Agency / Berlin, Germany
• High-level event planner and organizer of major congresses and conferences in various global locations (e.g. for the Business Unit Oncology and Diagnostic Imaging of Bayer Schering Pharma): arrange all aspects of large-scale international events / Excellent interpersonal and organisation skills, cultural sensitivity, keen understanding of logistics, creative and flexible approach, expeditious reaction time
• Lead consultant on communication and marketing projects: analysis, design, scheduling, constructions and delivery of solutions / Duties: client liaison, manage and mentor the team assigned to the project, execute and complete assigned projects within the time, scope, and budget negotiated, evaluate existing procedures, systems and materials making recommendations for improvement, design prototypes and proof of concepts that best fit the client's needs
 
*** 11/2008 – 12/2009 ***
Pharmaceutical Industry: Manager Creative Branding, Advertising & Congresses
- Bayer Schering Pharma, Regional Business Unit Oncology Europe/Canada
• Expedient professional development: responsible for the congress management for all major international congresses and meetings in Europe in addition to all branding-related projects
• Interface management, i.e. the coordination of international and multi-functional project groups (other internal departments, external agencys, colleagues and superiors), is inevitable to help steer developmental, adaptation and implementation processes on internal and external levels / Management of agencies containing the selection and controlling of the agencies, the realization of briefings and the evaluation of results
• Full responsibility with regard to budget control, to supervision and quality checks (methods, processes, esults, e.g. booth activities in order to gather data of clients, interactive sessions) and to monitoring the latest developments in pharmaceutical communication on a regular basis
 
*** 07/2007 – 10/2008 ***
Pharmaceutical Industry: Creative Brand Manager
- Bayer Schering Pharma, Regional Business Unit Oncology Europe
• Responsible for the brand staging of all oncological products in Europe, that is, for all branding-related projects such as creating promotional and scientific material and developing advertising and congress design
• Advised the oncology team regarding regional and global branding processes in scientific as well as creative concerns (e.g. positioning) / Guided and supported the development of verbal and visual branding elements (e.g. two re-launches due to new indications)
• Answered for the consistent implementation of branding guidelines in all media (by well-directed offline and online advertising efforts) and for the creation of branding elements for international as well as internal oncology meetings and congresses (symposium materials, booth appearance etc.)
 
*** 03/2007 – 07/2007 ***
Pharmaceutical Industry: Intern
- Bayer Schering Pharma, Regional Business Unit Oncology Europe
• Supported the Head of Scientific Communication Portfolio / Training: leading congress and project management of various communication- and marketing-related tasks
• Substantial achievement: I was offered a contract long before the official end of my internship when new hires were almost impossible
 
*** 2002 – 2007 ***
Health & Fitness Sector: Marketing Manager
- Silhouette Frauenfitness / Berlin, Germany
• Developed marketing concepts, been responsible for corporate communication (including budget responsibility)
 
*** 04/2006 – 07/2006 ***
Steel Industry: Intern
- ThyssenKrupp, Communications and Strategy, Corporate Branding and Publishing / Düsseldorf, Germany
• Assisted in project management (‘Ideas Park 2006’, ‘ThyssenKrupp Quartier’ including an architect competition , ‘ThyssenKrupp Academy’ – an internal academy for top executives)
 
*** 09/2004 – 08/2005 ***
Participant in a student project – Deutscher Preis für Wirtschaftskommunikation (German Award for Business Communication) / Berlin, Germany
• Part of a student jury honouring companies’ outstanding communication concepts in different categories, e.g. advertising, sponsoring or corporate social responsibility (German website: http://www.dpwk.info)
 
ADDITIONAL INFORMATION
 
Computer:
• Advanced knowledge in several desk publishing programs, e.g. Microsoft Office, Adobe Photoshop, Freehand
 
Languages:
• German: native speaker
• English: fluent
• French and Spanish: basic knowledge
 
Commitment:
• Foundation of the German Industry & Commerce (http://www.sdw.org/english/welcome/)
- Recipient of a scholarship / comprehensive promotional programme (e.g. various soft skills trainings)
- Alumna since April 2007
• ESADE alumna since May 2011 (above all "Germany chapter")
• Sustaining member of the Berlin natural history museum
• Verein zur Förderung der Wirtschaftskommunikation e.V. (society for supporting business communiation)
• Diving club: Junge Tauchpioniere e.V. (e.g. cleaning of Berlin lakes is one of the activities)
• Have played basketball in a club since 1992, coached female youth team since 2004 as well as a women's teams since 2008
 
Interests:
• Diving
• Photography (especially underwater photography)
• My own little library
• Dancing (formal and Latin)
• Writing (short story awardee "Es war erst der Anfang" in "Vorspiel. Anthologie: Kurzgeschichten. Wettbewerb 2011/12", Literareon-Verlag 2012, link: http://www.literareon.de/shop.php?bn=41611)

Miscellaneous:
• Intercultural experience (April 2008): participated in an 8-day field trip to Shanghai (China) “Living and Working in China” organized by FHTW Berlin (course of studies: industrial engineering) with various factory tours (inter alia Heidelberger Druckmaschinen, Areva, Knorr Bremse, Shanghai Prime Machinery, Cimic and Hapag Llloyd)
• Further university education (July 2008): 4-day training in “Efficient Online Marketing“
 

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