Carlos Salum is the President of Salum International Resources, Inc., a management consulting firm based in Huntersville, a few miles North of Charlotte, North Carolina, USA. Since 1990, he has specialized in helping management executives and corporations achieve sustainable peak performance and innovation, providing services such as coaching, courses, facilitation, teambuilding, creative thinking and event management.
His clients are located in the United States, Europe and Latin America. Salum regularly advises on achieving and maintaining peak performance, team effectiveness, and creative thinking for corporate executives, which include Bank Julius Baer, ABN AMRO Private Banking, Benfield Group, KPIT Cummins, The Neurological Institute, Manres AG and Information Management Group, among others.
He has participated in ground-breaking research in peak performance training with Dr. Jim Loehr, Dr. Nick Hall, Dr. Jack Groppel and Pat Etcheberry, some of the world's leading sport scientists. This work, which involved some of the world's top athletes, inspired him to expand a specific curriculum for corporate executives.
As an entrepreneur, he held executive positions in several companies in the areas of software development, sports marketing and event management.
Carlos Salum is devoted to helping his clients design effective solutions for specific problems. He goes beyond accepting standard answers to standard situations and considers himself a "value designer." True to his passion for creative exploration, Salum is guided by the pursuit of peak performance, which is a way of life for him. He sees his consulting role as an opportunity to help clients in three key areas:
Focus: to diagnose their aspirations and help them find their purpose [do the right things]
Energy: to stage the process that will yield transformations [do things better]
Breakthrough: to facilitate creative thinking and discover new sources of value [do better things]
As a peak performance coach, Salum contributed to the careers of outstanding tennis players such as Gabriela Sabatini (U.S. Open champion, 1990) and Sergi Bruguera (French Open champion, 1993-94), the Italian Davis Cup Team (1991-92), among many others.
In the area of creativity and innovation, Salum has organized corporate events featuring world-renowned creative thinking experts like Dr. Edward de Bono, Richard Saul Wurman and Dudley Lynch. He is currently promoting a sponsored conference in Europe in association with Promostudio (Italy), which features several Nobel Prize Laureates in Economics and top Economics' professors from Harvard, Yale, MIT and Stanford.
Salum is also an international tennis coach, a radio and television journalist, a produced playwright (London, Tampa, and Buenos Aires) and a documentary film producer. He is fluent in English, Spanish and French, as well as conversant in Italian.
In his own words...
My "thinking base" is grounded on these aspects:
I am fascinated by the future
I thrive in "open-ended" thinking environments
I am able to see the consequences of new approaches, change and ideas in the real world
I love to explore issues that involve considerable complexity and have "people" and "technology," or "process" components
I tend to get involved in multi-faceted challenges
I see my work as a blend of art and science through which I can help others broaden and deepen their perspectives
I believe that the best coach in the world will teach you how to be your own best coach
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From the St. Petersburg Times (Florida, USA):
“He has drawn the appreciation of international tennis stars such as Gabriela Sabatini, (…) and Sergi Bruguera (…). He has traveled the world, speaks four languages and looks younger (…), thanks to his athletic trim and his strongly chiseled Latin features. He owns two companies and a watertight backhand slice.
Do we speak of a secret agent? A globetrotting playboy? A dating service's catch of the week?
Nah, Carlos Salum is just your basic, affable renaissance man (…)
Salum doesn't hesitate to say that the gratification he gets when he hits a backhand crosscourt winner, watches a student's eyes light up when explains the secrets of mental toughness, or sees his words brought to life on stage by actors is "all the same."
"I've always wanted to deliver a message. And the way that I seem to be very comfortable doing that is using a theoretical background. So I learn as much as I can, and then I go and apply."
Excerpted from "Star of stage and tennis court" - Series: Time Out; [State Edition]
by Michael Canning. St. Petersburg Times. St. Petersburg, FL.: Aug 15, 1997. pg. 1.T
Contact: csalum@saluminternational.com
