Christian Fischler
Komm.- u. Medienwissenschaftler (M.A.)
Senior PR & Social Media Consultant(The company name is only visible to registered members)
- 20357 Hamburg
- Germany
Personal information
- Haves
- PR, Beratung und -Projektrealisierung für Lifestyle-Marken und -Produkte - (FCMGs v.a. Food, Beverages, Genuss): Public Relations, Presse- und Öffentlichkeitsarbeit, Medienarbeit, strategische und operative Beratung, Kreation, Konzeption, Konzepterstellung, Strategie, Brainstormings, Pitches, Präsentationen, Text, Textkreation, Themenentwicklung, Media Relations, Consumer PR, Produkt PR, Pressetexte, Pressemappen, Medienkooperationen, Medienkontakt, Presse-Aussände, Messe PR, Event PR, Social Media Relations, Social Media, Community Management, Blogger Relations, Online-PR, Monitoring, Evaluation
- Interests
- PR, Public Relations, Social Media, Microblogging, Twitter, Musik, Mode, Fashion, Food, Drinks, Beverages, Tourismus, Reise, Travelling, Automotive, Motor, Oldtimer, Youngtimer, HiFi, Consumer Electronics, Sport, Books, Music, Windsurfing
Professional experience
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Mar 2010
- present
(2 years)
-
Senior PR & Social Media Consultant
(The company name is only visible to registered members)
Industry: Public Relations & Communications, Public Relations, Öffentlichkeitsarbeit, Social Media, Marketing & Werbung
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Mar 2010
- present
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Apr 2010
- present
(1 year, 11 months)
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MAVENS GmbH, http://www.mavens.de
Industry: Marketing & Advertising
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Apr 2010
- present
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- 2006 - 2010
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Edelman GmbH, http://www.edelman.com/de
Industry: Public Relations & Communications, Public Relations, Media Relations, Corporate Communications, Social Media
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- 2004 - 2006
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achtung! kommunikation, http://www.achtung-kommunikation.de
Industry: Public Relations & Communications, Studie zu "Mode-PR" für den PR-Report
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- 2002 - 2004
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PR Junior Consultant / Freelancer (Kontakt)
Zucker.Kommunikation / Fritzsch & Mackat, http://www.zuckerpr.de
Industry: Public Relations & Communications, Fritzsch & Mackat: Kontakter/Freelancer für Lichtenauer, Köstritzer.
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- 2001 - 2002
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PR Assistant & Junior Consultant
Faktor 3 AG, http://www.faktor3.de
Industry: Public Relations & Communications
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- 1993 - 1996
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SÜDKURIER, http://www.suedkurier.de
Industry: Print Media
- Employment status
- Freelancer
Educational background
- Oct 1996 - Jan 2001
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Universität Leipzig
Kommunikations- u. Medienwiss. + Kulturwiss., Magister Artium (M.A.)
Public Relations
- Jul 1994 - Jul 2006
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Hochschule Weingarten a. Bodensee
Medienpraxis/Journalismus, Zertifikat
Journalismus und PR: Schwerpunkte Text, Fotografie, TV
- Languages
- German, English
About me
(
> PORTFOLIO
Lifestyle-PR für Consumer-Produkte und -Marken, die Medien und Konsumenten gleichermaßen begeistern, bilden den fachlichen Schwerpunkt und sind die Kernkompetenz von FREIBEUTER.
FREIBEUTER verfügt über ein etabliertes Netzwerk und trommelt ohne Probleme eine Besatzung zusammen, auf die Sie sich verlassen können. Dazu gehören unter anderem: Grafiker, Web & App-Entwickler, Fotografen, Stylisten, Promotionteams.
> MISSION
Wer in der Kommunikationsflut nicht untergehen möchte, muss gut gerüstet sein, um gekonnt durch verschiedene Mediengewässer zu navigieren. Dazu genügen ein Kompass, ein Fernrohr und ein Kapitän allein nicht.
Bei vielen Projekten braucht es einen externen, erfahrenen FREIBEUTER, der gut vernetzt ist und wendiger als jedes große (Agentur-)Flaggschiff. Flexibilität, Schnelligkeit und Mut, neue Wege zu gehen - dafür steht FREIBEUTER.
Als Berater mit 10 Jahren PR-Erfahrung konzipiere und realisiere ich Kommunikation für Ihr Unternehmen oder Ihre Agentur. Ob Brainstorming für eine Stunde oder Rundum-Betreuung für ein Jahr...FREIBEUTER hilft Ihnen, Kopf, Herz und Bauch Ihrer Zielgruppe zu erreichen.
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ABOUT FREIBEUTER
Consumer- and Brand PR for National/International Clients
- Offering profound expertise in Consumer PR, (Social) Media Relations, Event-Management and Agenda Setting to advance communications and increase awareness through publicity and media coverage of Products/Companies/Brands.
- Design, Planning and Implementation of Communication Programs to raise awareness and sales boosts for consumer products.
EXPERTISE INCLUDES PROVEN SUCCESS IN
- Improving media-coverage for your clients by using my experience as an accomplished PR Professional with nearly ten years of experience with international clients in all aspects of Consumer-/Brand-Communications including Celebrity-PR and Corporate Communications.
- Operating efficiently with creativity, integrity and courage even with clients under tight budget restrictions.
- Providing competent knowledge about the European Media Landscape and the way media works with specialty in the German, Austrian and Swiss markets.
PROFESSIONAL EXPERIENCE
2006-2010: Edelman GmbH (
Senior Account Executive
- Managing Consumer and Brand PR, Media Relations and Consulting including cooperation with affiliate agencies in London, Milan and Zurich resulting in improved client retention and business growth.
- Produced winning Media Relations including organization of press-trips (Monaco, France, Scotland, Ireland), consumer events, road-shows.
2004-2006: achtung! kommunikation (
PR-Account Executive
- Led successful Consumer und Corporate PR programs für Eidos (Lara Croft), Osborne Brandy, KEF and Citibank.
- Managed Media Relations including: Agenda Setting, organization of media conferences, events and promotions.
- Provided leadership for work teams and trainees including professional development and annual feedback-surveys.
- Developed activity schedules and budgets, briefing of and negotiations with external suppliers.
2003-2004: PR-Freelancer
- Provided Corporate Communications and Media Relations for Fritzsch & Mackat, Advertising Agency in Berlin/Germany, including Design of a concept for the agency´s Corporate PR.
-Developed a tailor made PR-Guide for the agency and consulted in all aspects of PR.
2002-2003: ZUCKER KOMMUNIKATION (
PR-Account Executive
- Designed an event-series for Vattenfall (Energy-Provider), which has become a successful annual event (
- Developed the communications campaign for the e-government initiative ”BundOnline 2005” of the Federal Ministry of the Interior of Germany (a campaign to use the services of the federal administration more easily, rapidly and cost-efficient).
- Managed Media Relations, Development of activity schedules and budgets, briefing of external suppliers.
2001-2002: FAKTOR 3 AG (
PR-Assistant Account Executive
- Handled Media Relations, design of Communictions Concepts, development of creative campaigns, organizing media conferences.
- Prime Clients like: AOL Germany, West (Cigarettes), hamburg@work.
1994-1996: SÜDKURIER Mediahouse (
Journalist/Freelancer
- Produced major contributions as a fulltime freelance journalist at the daily newspaper „SÜDKURIER“ in Bad Saeckingen and motorcycle-magazine „Bikers News“ (
- Conducted interviews, produced photographs, wrote and edited articles as well as features (sports, local politics, cultrual events, bike-portraits)
EDUCATION
1996-2001: University of Leipzig
- M.A. Communications & Media Sciences, (Focus on PR, Journalism and Cultural Studies)
- Internship at Hill & Knowlton PR Council, London (UK). (Prepared press releases, carried out and arranged interviews with journalists, telephone-surveys, internet research for Kellogg’s, Shell, Procter & Gamble).
1995-1996: University of Weingarten
- B.A. Journalism and Media-Practice: Practical and academically focused Education in Print, Radio and TV-Journalism. Graduation with ”Excellent”.
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