Christiane Lellig

Diplom-Sozialwirtin

Beraterin Marketing Social Change

(The company name is only visible to registered members)

8004 Zürich
Switzerland

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Personal information

Haves

Edit Social Marketing im Bereich Umwelt, Arbeit, Sicherheit, soziale Gerechtigkeit, Naturgefahren, Public Affairs, politische Kommunikation, Kommunikation für Unternehmen, Strategische Beratung, Qualitative Marktforschung, Workshop-Moderation, Kampagnendiagnose, qualifizierte Zweitmeinung, Gute Laune und ein offenes Ohr.
Wants

Edit Spannende Projekte, Fallstudien, Social Change, Behaviour Change, Programmleiter in Bundesämtern und Kantonalen Fachstellen, Projektleiter in Städten und Gemeinden, Fellow Social Marketers, Social Change-Experten, Erfahrungsaustausch, Interessenten für ein Europäisches Netzwerk zum Thema Social Marketing und Social Change in den Bereichen Gesundheit, Arbeit, Umwelt, Sicherheit und soziale Gerechtigkeit, Netzwerkpartner
Interests

Edit Businesskontakte, Projektmanagement, innovative Lösungsansätze zum Thema Verhaltensänderung und Social Change, Zukunftsforschung, Sozialpsychologie, Wein, Whiskey, Eau de vie, Lyrik, Les Framboises, Savoir vivre, Besenbeizen, Wandern, Velotouren.
Organizations

Edit Social Marketers Global Network, International Social Marketing Association (board of directors), European Social Marketing and Social Change Association (founding committee), Fachfrauen Umwelt FFU, verband frauenunternehmen
Groups

Professional experience (9 years, 6 months)

Jan 2011 - present
(2 years, 5 months)

Beraterin Marketing Social Change

(The company name is only visible to registered members)

Industry: Consulting
Jan 2009 - Dec 2010
(2 years)

Beraterin Marketing Social Change

Basler & Hofmann AG, http://www.baslerhofmann.ch

Industry: Public Relations & Communications
Sep 2006 - Dec 2008
(2 years, 4 months)

Beraterin Marketing Social Change

K.M. Marketing AG, http://www.km-marketing.ch

Industry: Public Relations & Communications, Marketing, Kommunikation, PR
Aug 2004 - Mar 2005
(8 months)

PR-Beraterin

Johanssen + Kretschmer Strategische Kommunikation, http://www.jk-kom.de

Industry: Public Relations & Communications
Feb 2002 - Feb 2003
(1 year, 1 month)

Medienreferentin

Germanwatch, http://www.germanwatch.org

Industry: Others
Aug 2000 - Jul 2001
(1 year)

PR-Beraterin

K.M. Marketing AG, http://www.km-marketing.ch

Industry: Public Relations & Communications

Employment status

Entrepreneur

Educational background

Oct 1994 - May 1999

Georgia Augusta-Universität, Göttingen, D
Sozialwissenschaften, Diplom-Sozialwirtin

Soziologie, Kommunikationswissenschaften, Marketing, Arbeitsrecht

Languages

German (First language), English (Fluent), French (Fluent)

About me

Professionally speaking, I am a social marketer.
I've been working in the field of social marketing for > 5 years, interrupted by a short excursion to political communications (2 years). Projects I've been working on mainly concern environmental, social and labour market issues as well as natural hazards. Among others I've been conducting a national research project on "partial employment" in private enterprises for persons with reduced working capacity (referring to low performance, working slowly), several projects on saving energy in and around private households and buildings (with special focus on gender aspects) on a national and regional basis as well as energy efficiency in SME. Recently I have been working on projects regarding road tunnel safety ("Should we educate the user to the tunnel or adapt the tunnel to the user?"), earthquake safe buildings, traffic noise reduction, warmwater use in private households (energy efficient supplies), sustainability in SME.
Further more, I am investing my time into the establishment of a European network of social change specialists across all societal issues such as health, environment, social justice, safety etc. and am an active promoter of the social marketing approach. Also, I am member of the board of directors of the International Social Marketing Association, board representative within its membership committee and owner of the group Social Marketing Europe on the Social Marketers Global network -

http://www.socialmarketers.net - home of the Social Marketing movement.
I am interested in interdisciplinary exchange, viable short cuts from science to practice and networking among equals. Thus, if you are a social marketer or a social change expert or you'd simply like to learn more about the social marketing approach, you are kindly invited to connect with me via Xing, socialmarketers.net, Linked-In or

http://www.agentur-stratageme.ch. Together, we can make change happen.