Prof. Dr. Clemens Koob

Prof. Dr. Clemens Koob

Dr. oec. publ., lic. oec. HSG

Managing Director

(The company name is only visible to registered members)

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Personal information

Professional experience

  • Employment status
    Entrepreneur

Educational background

About me

Aktuelle Veröffentlichungen


Hearing is living, Zürich / Stäfa 2012, http://www.hear-the-world.com/en/study

Corporate Publishing: Content sells, in: Werbewoche 23/2011

Wozu taugen soziale Medien, in: LEAD digital 22/2011

Boost für die Marke, 
in: CP Monitor 03/11

Medien der Zukunft, Zürich / Bern 2011, http://www.zehnvier.ch/data/1314439033_Broschure_MdZ_small.pdf

Medien machen Marken, 
in: Markenartikel 08/2011

Storys servieren auf neuen Tablets, 
in: absatzwirtschaft 07/2011

Sieben Thesen zum medialen Wandel, 
in: impact zoom Juni 11
 

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Contacts

Prof. Dr. Peter Niermann, Ralf Ansorge, Dr. Caroline Cichon, Rolf Schmiel

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