Cornelia Blümer
Magister
Consultant(The company name is only visible to registered members)
- 45772 Marl
- Germany
Personal information
- Haves
- Key competence: • Marketing and product strategy • Performance improvements and process optimization • International project management ................................................................................................... Experience: • More than 12 years of Product, Marketing, Distribution, Advertising and Communication experience in management roles in the Media industry. • Strong skills profile in the areas of ............ -Defining the product strategy across all brands and channels from conception, development, positioning and pricing based on customer needs to establish multi year product pipelines to achieve aggressive revenue and customer targets ... -Establish online product bundles, including website and SEM products to optimise revenue, while maximising advertiser ROI ... -Creation of complete Go to market plans for new product launches ... -Marketing strategy to build sustained customer relationships through behavioural based segmentation ... -Performance improvement initiatives to build operational effectiveness and high performance organizations (KPI tracking and action plan development) ... -Project management across departments and countries to optimize products and revenue ... -Market insight expertise with particular focus on competitor and customer analysis, and pricing to optimize revenue while maximizing customer value ... -Develop multichannel sales collaterals to demonstrate value propositions and product benefits ... -Develop innovative advertising campaigns to maximize audience reach and message recall, while managing cost ... • Lead Generation development and tracking experience as well as strong commercial acumen with P&L management in Germany, Czech Republic, Slovakia and Russia ... • Multicultural experience in the Czech Republic, Slovakia, Russia and Germany ... • The ability to organize highly complex information into clearly defined and actionable strategies
Professional experience (14 years, 3 months)
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Apr 2010
- present
(2 years, 2 months)
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(Only visible for registered members)
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Apr 2010
- present
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Apr 2009
- Apr 2010
(1 year, 1 month)
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Executive Director, Marketing, Distribution & Print
MEDIATEL, spol. s.r.o, European Directories
Industry: Publishing
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Apr 2009
- Apr 2010
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Mar 2008
- Mar 2009
(1 year, 1 month)
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MEDIATEL, spol. s. r.o, European Directories
Industry: Publishing
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Mar 2008
- Mar 2009
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Mar 1998
- Feb 2008
(10 years)
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Sutter Telefonbuchverlag GmbH, Essen
Industry: Publishing
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Mar 1998
- Feb 2008
- Employment status
- Executive
Educational background
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Universität Bochum
Slawistik/Wirtschaftswissenschaften, Magister
- Languages
- German (First language), English (Fluent), Russian (Good knowledge), Czech (Basic knowledge)
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Contacts
Sandra Marotta, Peter Krämer, Gabi Grüter, Jober Correa(More contacts may only be viewed by registered member)