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• Cornelia Blümer

Personal information

• Wants

  Aufträge Kunden Kooperationen im Bereich Consultancy / Unternehmensberatung • Short-term assignments • Projects • Interim management

• Haves

  Key competence: • Marketing and product strategy • Performance improvements and process optimization • International project management ................................................................................................... Experience: • More than 12 years of Product, Marketing, Distribution, Advertising and Communication experience in management roles in the Media industry. • Strong skills profile in the areas of ............ -Defining the product strategy across all brands and channels from conception, development, positioning and pricing based on customer needs to establish multi year product pipelines to achieve aggressive revenue and customer targets ... -Establish online product bundles, including website and SEM products to optimise revenue, while maximising advertiser ROI ... -Creation of complete Go to market plans for new product launches ... -Marketing strategy to build sustained customer relationships through behavioural based segmentation ... -Performance improvement initiatives to build operational effectiveness and high performance organizations (KPI tracking and action plan development) ... -Project management across departments and countries to optimize products and revenue ... -Market insight expertise with particular focus on competitor and customer analysis, and pricing to optimize revenue while maximizing customer value ... -Develop multichannel sales collaterals to demonstrate value propositions and product benefits ... -Develop innovative advertising campaigns to maximize audience reach and message recall, while managing cost ... • Lead Generation development and tracking experience as well as strong commercial acumen with P&L management in Germany, Czech Republic, Slovakia and Russia ... • Multicultural experience in the Czech Republic, Slovakia, Russia and Germany ... • The ability to organize highly complex information into clearly defined and actionable strategies

• Groups

  

• Employment status

  Executive

Educational background

• Languages

  German (First language), English (Fluent), Russian (Good knowledge), Czech (Basic knowledge)